(Sr) Manager, Digital Innovation & Customer Engagement (f/m/d)

Job Description

For our offices in Munich (hybrid working model) we are recruiting for

(Sr) Manager, Digital Innovation & Customer Engagement (f/m/d)

About This Role:
The (Sr) Manager, Digital Innovation & Customer Engagement will be responsible for developing and executing data-driven and customer-centric strategies that enhance engagement across digital and traditional channels. The incumbent will lead the design, piloting, and scaling of innovative projects and solutions leveraging new technologies that drive measurable value, while ensuring alignment with commercial and medical goals.

What You’ll Do:

• Identify, pilot, and drive innovative customer engagement initiatives, digital solutions and new technologies (e.g., Artificial Intelligence) for all Business Units and functions and across entire Customer Excellence & Operations (CE&O) solution space

• Advise Business Units and cross-functional stakeholders about novel ways to engage different key stakeholder groups and drive projects
• Act as champion for innovation, building awareness and capabilities across the organization
• Manage relationships with digital agencies, technology partners and other external vendors

Who You Are:

This role requires an innovative and independent character, skilled in digital solutions and customer engagement, with strong cross-functional collaboration abilities. With your enthusiasm for advancing digital capabilities and your ambition to stay ahead of industry trends, you contribute to optimize our strategies and operations and are used to influence decision makers across all levels of the organization.

Qualifications

• Bachelor’s Degree in Marketing, Business, Economics, Life Sciences Computer science or other relevant discipline
• 5+ years of experience in omnichannel marketing, customer engagement, or digital innovation, ideally within the pharmaceutical, biotech, or healthcare industry
• Demonstrated ability to drive digital innovation and manage complex cross-functional projects
• Strong analytical skills & data literacy with a focus on data-driven decision-making and expertise in MS Excel
• Experience in Artificial Intelligence, Website & HCP Platform knowledge, marketing automation tools or CRM and data analytics platforms preferred
• Experience in integrating data feeds from various systems
• Affinity towards and understanding of A/B testing, NetPromoterScore/ComScore and Customer Engagement Analytics in general
• Strong understanding of pharmaceutical commercial models, HCP and patient engagement, and relevant compliance considerations
• Must thrive in a cross-functional and cross-cultural environment.
• Strong interpersonal communications, presentation, and stakeholder management skills.
• Self-starter and highly self-motivated personality.
• Can-do spirit and hands-on execution mentality.
• Strong team orientation
• Fluent level in German and English

Additional Information

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.