Associate Director, Marketing - Rare Disease

Job Description

About This Role:
As the Associate Director of Marketing for Rare Disease, you will play a pivotal role in advancing patient-finding initiatives and driving impactful marketing strategies across our Rare Disease portfolio. Working within a collaborative and fast-paced environment, you will partner with cross-functional teams including insights, advanced analytics, and commercial operations to optimize field lead generation initiatives and ensure alignment with key brand messages and customer segments. You will oversee the tactical implementation and performance evaluation of patient-finding capabilities, lead sponsored testing programs, and build key external relationships with lab partners and vendors. Through innovative thinking and a strategic mindset, you will help accelerate diagnostic timelines, enhance disease state awareness, and support the execution of field sales initiatives. This position is integral to improving patient outcomes and advancing Biogen's leadership in the Rare Disease space.

What You’ll Do:

• Partner with the insights, advanced analytics, and commercial ops teams to optimize field lead generation initiatives and drive alignment with key brand messages, strategies, and customer segments.
• Develop and oversee tactical implementation and ongoing performance of patient-finding and lead generation capabilities.
• Lead sponsored testing programs across the Rare Disease portfolio, including managing lab partner relationships, optimizing operations, and developing promotional materials in collaboration with SMA, FA, and ALS brand marketing teams.
• Consistently assess external vendor and biotech environments to enhance Biogen's patient-finding capabilities, attending conferences, networking events, and vendor pitches as needed.
• Identify and build business cases for innovative patient-finding initiatives and pilots, collaborating closely with internal innovation teams to explore cutting-edge technology and service offerings.
• Lead and optimize key existing patient-finding and disease state awareness initiatives, partnering with internal and external stakeholders to accelerate diagnostic timelines for FA.
• Partner with Brand Marketing to support execution and enhancements for FA field sales teams, including serving as the marketing liaison for contract sales organizations.
• Manage agency and vendor relationships, including creative agencies, claims aggregators, and lab partners to ensure seamless execution of marketing projects.
• Prioritize resource allocation, deploy resources strategically, and monitor budgets to ensure efficient and effective use of resources.
• Develop executive-level presentation materials and communicate high-visibility project outcomes to the North American Leadership team.
• Navigate PRC/MLR processes for promotional materials, ensuring compliance and alignment with regulatory guidelines.

Who You Are:
You are a dynamic and results-driven marketing professional who thrives in a collaborative, cross-functional environment. You enjoy building and fostering relationships with internal and external stakeholders to drive impactful initiatives. Strategic thinking and resource prioritization come naturally to you, and you excel at managing multiple projects with efficiency. Your ability to communicate with clarity and presence makes you an effective presenter, particularly when discussing high-impact initiatives with leadership teams. Passionate about advancing patient outcomes, you are motivated by the opportunity to make a difference in the Rare Disease space.

Qualifications

Required Skills:

• Bachelor’s Degree or MBA preferred.
• 7+ years of commercial experience in pharma or biotech, including a minimum of 3 years in marketing with at least 2 years focused on the US market.
• Rare Disease experience.
• Proven experience leading multiple projects and collaborating effectively across cross-functional teams.
• Strong agency and vendor management skills, including partnerships with creative agencies, claims aggregators, and lab partners.
• Exceptional communication and relationship-building abilities with external partners and internal functions such as Patient Advocacy, Corporate Affairs, Field Force, Medical, Legal, Regulatory, Finance, Patient Services, and Advanced Analytics.
• Expertise in resource prioritization, strategic deployment of resources, and budget management to ensure efficient execution of initiatives.
• Strong slide development skills for executive communications and the ability to present high-visibility projects to leadership teams.
• Familiarity with PRC/MLR processes for projects requiring promotional materials.

Additional Information

The base salary range for this position is $161,000.00-$222,000.00. Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.

Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.

In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to:

· Medical, Dental, Vision, & Life insurances

· Fitness & Wellness programs including a fitness reimbursement

· Short- and Long-Term Disability insurance

· A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)

· Up to 12 company paid holidays + 3 paid days off for Personal Significance

· 80 hours of sick time per calendar year

· Paid Maternity and Parental Leave benefit

· 401(k) program participation with company matched contributions

· Employee stock purchase plan

· Tuition reimbursement of up to $10,000 per calendar year

· Employee Resource Groups participation

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.