Senior eCommerce Merchandiser

Job Description

As a Senior eCommerce Merchandiser, you will be responsible for developing data-driven site merchandising strategies and overseeing successful on-site execution for Balsamhill.com. You will partner with cross-functional teams including Creative, UX/UI, Product Merchandising, Marketing, Business Management and Product Management to help deliver a best-in-class customer experience across devices. As a successful Senior Merchandiser, you will combine an understanding of analytics, shopper journeys, visual merchandising, and a passion for user experience to continuously optimize performance. 

This full-time position reports to the Director, eCommerce and is expected to work in a hybrid model, which currently includes Tuesday and Wednesday in-office. 

What you’ll do:

• Develop site merchandising strategies across Desktop and Mobile sites; ensure successful execution of all tactical site merchandising plans that will help meet and/or exceed company revenue and profitability goals 
• Utilize reporting data and analytics to recommend opportunities that improve site KPIs, shopper journey, and category performance. Create actionable site plans or make in-season adjustments to drive growth; actively participate in weekly analytics reviews and present learnings and recommendations for optimization
• Use site metrics to identify landing page patterns and opportunities; Partner with Marketing to test and optimize landing page strategies by channel, and ensure a cohesive shopping experience across all touchpoints 
• Use deep understanding of shopper journey and site KPI data to propose experience optimizations. Propose AB Testing opportunities to validate hypothesis, work with Manager to vet test, oversee successful setup and execution of AB test results 
• Partner closely with Creative to develop site experiences that improve shopper engagement and support brand goals. Manage the creative development process (creative tickets, reviews) for seasonal refreshes and new site initiatives across various site placements (Homepage, PLPs, PDPs, etc.) providing business inputs and feedback to ensure alignment with business goals 
• Make recommendations for site enhancements across Homepage, PLPs, PDPs, etc. to improve the customer experience throughout their onsite journey; work with manager to prioritize when technical support is required 
• Partner with Product Merchandising to ensure that product goals and benefits for all products are being translated onsite (site placement, product sort order, etc.) in a way that is consistent with their strategies and value propositions 
• If applicable, train and mentor direct report, providing ongoing feedback and supporting their growth & development 

What you bring to the table:

• 6+ years of eCommerce, Buying or Site Merchandising experience 
• Proven leadership and management experience
• Proficiency in utilizing Google Analytics or other analytics platforms is essential
• Excellent written and verbal communication, and problem-solving skills 
• Comfort in retail mathematics and analyzing both sales and eCommerce KPIs
• Passion for teamwork and collaboration 
• A self-starter with the ability to multi-task and thrive in an environment with ambiguity
• People first and growth mindset approach to people management and learning

About Us: Balsam Brands is a global, eCommerce retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, and the Philippines.

The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace.

• Check out our flagship brand, Balsam Hill: www.balsamhill.com
• Balsam Brands in Forbes: https://bit.ly/balsambrandsforbes2023
• Balsam Brands on LinkedIn: http://www.linkedin.com/company/balsam-brands/
• Glassdoor: https://bit.ly/balsambrands-glassdoor

At Balsam Brands, we strive to offer a competitive compensation and benefits package. For permanent, full-time team members, our current package includes:

• Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review process
• Comprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members, and 85%+ employer-paid premiums for other coverage tiers that include dependents
• Up to $2,000 annual funding toward HSA accounts
• Medical, transit, dependent care FSA
• Infertility coverage offered on all medical plans
• Generous parental leave program and flexible return options
• Company-paid life and AD&D insurance
• Company-paid short and long-term disability insurance
• 401(k) with dollar-for-dollar company match up to $4,000 per calendar year
• Employee Assistance Program (EAP) and other mental health and wellness perks
• Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages
• Paid 5-week sabbatical leave after 10 years of employment
• Annual continuous learning benefit up to $1,000 per person, per fiscal year
• Up to $300 flexible reimbursement to support setup of new team member's work-from-home environment
• Generous team member merchandise discount
• Valuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insurance

The base pay range for this position is $91,000-108,000. Where an individual falls within that range will vary based on several factors including geographic location and may vary depending on candidate qualifications and experience, applicable skills, and other job-related factors. We benchmark our pay ranges against current external data sources and regularly review compensation for our team members. Balsam Brands is committed to providing our team members with an internally fair, externally competitive, and fiscally prudent total compensation package administered in a simple and consistent manner.

At Balsam Brands, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. Balsam Brands is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver

Additional Information

All your information will be kept confidential according to EEO guidelines.