Marketing Director - Midwest Region - Overhead

Job Description

The Marketing Manager will work on the conceptualization, creation and delivery of a dedicated marketing proposition and bespoke initiatives for our accounts. Working at both at a central and site level to ensure effective activation and ongoing measurement of success. You will work in conjunction with the internal and external partners to ensure initiatives and practices are launched in a timely and effective manner to drive customer happiness and in turn cash sales. The role holder will be passionate about building tailored propositions for a variety of business sectors and clients, improving all aspects of our food and hospitality across a variety of internal and external platforms.

Job Responsibilities

• Act as an ambassador and guardian for the Aramark brand
• Collaborate closely with colleagues in the wider Northern European region to ensure standard methodology and great ideas are shared
• Carry out ad-hoc projects as required

• Implementation of customer centric retail propositions into client accounts; supporting the operations team to successfully conduct food and service offers, menu mix, brand, pricing, and promotions
• Responsibility for in house customer experience and happiness measurement tool, launching into new sites and supporting existing units. The successful candidate will be required to manage the reporting monthly and present to the wider Aramark Northern European marketing team.
• Contribute to the creation of the customised proposition driven by insight and a deep knowledge of customer segmentation and need states.
• Develop and deliver a program of consumer engagement activities that deliver business objectives (awareness, participation, spend, day part, happiness, and fun/engagement)
• Work with the internal Purchasing team to harness supplier relationships to drive sales and budgets to support the marketing and promotional initiatives.
• Own the internal IP library ensuring all artworks are handled and shared with key internal partners

• Deliver promotional campaigns on a cyclic basis working three months in advance. Publish an events calendar and link with social media channels to ensure effective communication and awareness
• Develop training programmes for the Operations Teams on key marketing fundamentals such as upselling, merchandising and displays, planograms, packaging and labeling etc.
• Develop Brand Standards Manuals, a tool kit that provides Operations with all the vital tools to successfully implement and operate internal propositions to the agreed standards
• Work with internal partners and external agencies to develop a programme of customer insights and research using qualitative and quantitative reasoning and questioning to bring richer insight into our proposition development
• Work to develop a marketing and awareness plan around our corporate CSR strategy
• Development and co-ordination of internal fundraising/marketing campaigns

• Produce commercial case studies on propositions, promotions, new installations, food concepts and other customer facing activity to include in bids and tenders
• Work with external design agencies to produce effective marketing point of sale collateral and supporting documents.
• Produce quarterly food trend reports to circulate around the business
• Work closely with the internal sales team to provide marketing collateral and examples for inclusion in bids and tenders
• Roll out 'Centre?s of Excellence'; showcasing the best in branding, merchandising and retail excellence to further develop our teams by showing 'outstanding?

• On site audits to ensure effective implementation of central marketing initiatives

• 3-4 years' experience in similar role.
• A formal Marketing / Business Qualification
• Understanding of the marketing mix and its application in a food service environment
• Experience within world-class B&I operations
• Proficient English - written and spoken
• Strong creative skills
• Excellent attention to detail
• Ability to be able to prioritise tasks
• Excellent IT skills
• Strong social media skills
• Strong communication and interpersonal skills
• Positive, can-do demeanor
• Ability to work to tight deadlines
• Ability to work under own initiative
• Able to effectively articulate decisions and present to an audience
• Full Driving license and ability to travel crucial
• Awareness of customer insight and latest market trends