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Director of Product Management, Consumer Services - App Store

Cupertino, CA


Posted: Mar 4, 2024

Weekly Hours: 40

Role Number:200513158

The App Store is the world's safest and most vibrant app marketplace, serving more than half a billion people each week. Since the App Store launched in 2008, it has helped creators, dreamers, and learners of all ages and backgrounds connect with the tools and information they need to build a brighter future and a better world. It has enabled countless new companies, spawned new industries and created millions of jobs. A significant driver of the global economy, the App Store facilitated over a $1 trillion in developer billings and sales in 2022 alone, rewarding developers and entrepreneurs for their hard work and creativity. And we believe we're just getting started! We are seeking a hardworking and experienced product leader to oversee the vision for the overall App Store customer experience, across all of our platforms - iOS, iPadOS, macOS, watchOS, tvOS and soon, visionOS. You will lead the team behind customer discovery across browse, personalization, search, AI features, external referrals and games. Work alongside cross-functional partners in engineering, product design, business, editorial and marketing teams.

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Key Qualifications

  • 15+ years of experience in a senior role leading product development for personalized discovery experiences in consumer digital services, content platforms, or mobile e-commerce that brought delight to customers; Experience in social gaming a plus
  • Exceptional interpersonal skills; proven track record of successfully influencing and negotiating with partners and working with many groups to achieve goals; thrives in highly collaborative projects, handles high stakes decisions with ease, and ability to navigate ambiguity
  • Experience engaging effectively with high-level executives, including delivering presentations, gaining support for initiatives, and advocating your point of view
  • Experience managing and professionally developing a team, overseeing a portfolio of multi-year projects toward completion
  • Ability to operate seamlessly between highly detailed and technical situations as well as strategic business situations
  • Strong analytical skills, ability to identify key opportunities and measure impact to drive improved customer experiences
  • Extraordinary oral and written communication skills; ability to become fluent in technical concepts and explain to executives and non-technical partners
  • Very strong storytelling and Keynote presentation skills


- Deliver on a strong portfolio of features that improve and grow customer app discovery and engagement and drive business impact for the App Store - Define and develop consensus on product vision, strategy, and ongoing optimization for the storefront features, Apple Arcade, and Game Center across cross-functional teams globally - Advance the faithful implementation of the product vision and strategy, from managing the feature definition process, to crafting how it's unveiled to the public - Successfully advocate for the prioritization of impactful features on the engineering roadmap and secure key resource commitments among cross functional teams - Interact with company executives to build product vision for new features, report on improvements to the customer experience over time, and provide domain expertise - Have expert knowledge of the field, including competitive and 3rd party products and competitor strategy, including privacy-focused product approaches. Develop a corporate development strategy and suggest M&A activity as needed

Education & Experience

BS degree or equivalent experience, JD or MS/MBA a plus

Additional Requirements

Pay & Benefits

    At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $279,300.00 and $446,300.00, and your base pay will depend on your skills, qualifications, experience, and location.

    Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

    Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

    Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.

Client-provided location(s): Cupertino, CA, USA
Job ID: apple-200513158-1
Employment Type: Other

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