Marketing Engagement Manager
At AnitaB.org, we envision a future where the people who imagine and build technology mirror the people and societies for whom they build it. Our social enterprise supports women and non-binary technologists in technical fields, the organizations that employ them, and the academic institutions training the next generation. AnitaB.org is an industry leading advocate for diversity, equity and inclusion through our Grace Hopper Celebration, and our various programs connecting, guiding and inspiring women and non-binary technologists.
Here's what you'll do
- Leverage social and email engagement channels to improve and increase our organizational reach and impact.
- Help support offline campaigns with digital strategy and convert participants to engaged members of our online community.
- Implement the AnitaB.org digital newsletter strategy, which comprises targeted, direct-to-consumer outreach to several key audiences.
- Support social media outreach across AnitaB.org channels, including drafting posts, managing conversations, social tagging, and supporting online and offline campaigns.
- Manage and maintain Marketing email lists and contribute to development of an org-wide CRM.
- Report on key engagement metrics and provide ideas for improvement.
- Measure against key performance indicators for a variety of engagement campaigns.
- Provide some off-hours monitoring and responding to our social platforms.
- Ensure emails follow industry policies and best practices.
- Analyze campaign performance and suggest improvements through Google Analytics.
- Review AnitaB.org and GHC (Grace Hopper Celebration) website navigation and webpages to ensure content is up-to-date and inclusive of all new programs, events, and opportunities.
- Manage AnitaB.org and GHC webpage edits needed, build new pages, update graphics/images, adjust copy to keep pages relevant and fresh based on requests submitted from internal teams and rollout of marketing campaigns.
- Review AnitaB.org YouTube channel comments and upload new videos/create playlists as needed.
- Organize media from all events and programs and upload to creative database.
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Here's what we hope you'll bring
- 5-7 years in website development and/or owned media
- Demonstrated experience in WordPress (or similar system) and ability to effectively update and review org and GHC websites.
- Demonstrated experience in working with email marketing platforms and creating, writing, reviewing, and executing external communications.
- Demonstrated experience in collecting and analyzing campaign performance from email marketing.
- Demonstrated experience in collaborating with cross-functional teams to create and optimize email and drip campaigns.
- Basic skills in HTML coding
- Strong written communication skills
- BA in Communications, Marketing, or related field, MA a plus
- Experience with a CRM, email marketing platforms, and social platforms required
- Experience with a CMS required
- Former experience with a mission-based organization a plus
- Self-starter, can work under pressure without supervision
- Experience with collaboration tools a plus
- Experience with web analytics (e.g., Google Analytics) a plus
AnitaB.org is proud to offer a remote, distributed workplace. Please know we cannot accommodate remote work outside of the United States. The salary range for this position is $70,747 - $88,434, plus competitive benefits, including health insurance and 403(b) discretionary match. Consistent with pay equity best practices, we are proud to present only our best and final non-negotiable offer. The offer is based on the candidate's location and subject to change if the candidate or employee relocates.
AnitaB.org is an inclusive community. We serve women and non-binary technologists as part of our global mission, while also promoting equity for all people within our organization.
AnitaB.org is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate on the basis of race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender (including a person's gender identity, gender expression, and gender-related appearance and behavior), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment.