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Anheuser-Busch

NFT Social Media Manager

St. Louis, MO

COMPANY

Budweiser. Bud Light. Stella Artois. Michelob ULTRA. That's right, over 100 of America's most loved brands, to be exact. But there's so much more to us than our top-notch portfolio of beers, seltzers, and more. We believe our people are our greatest asset, and we're looking for people like you to join our shared dream. We dream big to create a future with more cheers. Are you up for the Challenge?

JOB RESPONSIBILITES

  • Responsible for communicating with customers via multiple social networking channels (e.g., Facebook, Twitter, Discord and Instagram) for Budweiser, Bud Light, and other national brands
  • Build relationships and drive customer satisfaction and loyalty by delivering excellent customer connections
  • Responsible for each customer's overall experience and their impression of ABInbev
  • Escalate contacts to internal and external partners as necessary
  • Solicit approved responses as needed
  • Responsible for understanding ABI's complete portfolio, including respective brand positioning, marketing strategies and internal/external relationships
  • Responsible for developing ABI's presence on Discord, by executing the respective brand position on the platform
  • Collaborate with internal and external partners to help ABInbev engage with the NFT community
  • Interact with crypto/NFT communities on social media platforms
  • Identify and remove bots from NFT communities
  • Coordinate with internal and external partners required to execute on the NFT strategy
  • Create a strong community around these NFTs and related projects by engaging and connecting with our key markets
  • Define our strategy to acquire, engage and retain NFT communities
  • Keep a pulse on trending and hot topics in the community and identify areas of opportunity to grow engagement at scale
  • Stay informed of NFT news and trends, bringing insights to the team
  • Leading customer service on Discord and various brand's social media channels
  • Coordinate shipment of merchandise/prizes in conjunction with third parties to drive brand loyalty
  • Collaborate with digital reporting teams to provide qualitative analysis of 1:1 interactions with consumers

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Job Qualifications

  • Proven record of community engagement and management in the crypto space
  • Strong experience with Discord
  • Experience identifying and delivering helpful community content
  • A creative, strategic approach to community growth and engagement
  • Knowledge of the NFT community and metaverse including crypto specific language and meme culture
  • Strong verbal and written communication skills
  • Bachelor's degree in Marketing, Communications, or equivalent business experience managing social media
  • Deep understanding of social media trends, pop culture and the internet as a whole
  • Exceptional written and grammar skills
  • Funny and creative
  • High productivity motor, self-starter, and ability to work autonomously
  • Working knowledge of Microsoft Office Suite applications
  • Highly organized with ability to manage priorities and coordinate multiple projects simultaneously
  • Effective communication, project management, administrative, and interpersonal skills
  • Must adapt easily to change in a dynamic work environment with an emphasis on customer satisfaction
  • Willingness and ability to work varied hours (nights and weekends)
  • Ability to take direction and absorb information quickly

Preferred Qualifications

  • Advanced Degree
  • Willingness to relocate for future opportunities
  • Beer/alcohol industry knowledge


WHY ANHEUSER-BUSCH

Anheuser-Busch is here for the times that matter. The moments where we celebrate, defy challenges, dream of the brighter future we are building today- and all the moments in between. We are a company that brings people together for richer conversations, stronger communities and a future with more cheers!

Challenge Accepted! Apply Today!

BENEFITS

  • Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
  • Life Insurance and Disability Income Protection
  • Generous Parental Leave and FMLA policies
  • 401(k) Retirement Savings options with a company matching contribution
  • Chance to work in a fast-paced environment among a company of owners
  • Free Beer!

Client-provided location(s): St. Louis, MO, USA
Job ID: Anheuser-22000043
Employment Type: Other