Budweiser. Bud Light. Stella Artois. Michelob ULTRA. That's right, over 100 of America's most loved brands, to be exact. But there's so much more to us than our top-notch portfolio of beers, seltzers, and more. We believe our people are our greatest asset, and we're looking for people like you to join our shared dream. We dream big to create a future with more cheers. Are you up for the Challenge?
The Media Manager/Associate will support the budgeting, planning, and execution of the Beyond Beer Portfolio (Cutwater, Cacti, NUTRL, media campaigns inclusive of Traditional and Digital channels. He/she/they will work in close contact with brands, other cross functional teams (i.e. Experiential, Sponsorship, Data and Local Marketing teams), our media agencies and media partners, coordinating resource allocation, and defining campaign tactics and metrics of success.
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Beyond Beer islooking for a data-driven individual who will have hands-on experience in all aspects of a media campaign. They should be able to analyze competitive trends, consumer insights and unlock key strategic opportunities. The ideal candidate is obsessed with driving results but also finding new ways of doing things in the media and marketing space. Either social or programmatic buying experience is recommended to succeed in the role, and the ideal candidate will think digital-first.
The Media Manager needs to clearly communicate priorities, opportunities, guidelines, and rationale of decisions made to both technical and non-technical audience, through multiple formats (presentations, email, reports, briefings, and face-to-face conversations).
Responsibilities:
- Support the holistic media strategy, planning, execution and reporting of all paid media channels inclusive of, but not limited to: linear TV, direct and programmatic, paid social, audio, digital out-of-home, and print.
- Ensure creative teams (including the in-house creative agency draftLine), Digital Brand Managers understand all creative needs and timelines based on media plans.
- Work closely with E-commerce, Direct-to-Consumer shopper media teams to integrate E-comm into paid media plans.
- Manage the day to day programmatic and social media strategy, investment, optimization and measurement of display, CTV, digital video, audio, digital out-of-home, e-comm and high impact liaising with our DSPs and social platform partners
- Hold Digital, Programmatic, and Media education sessions on an on-going basis for broader Marketing team.
- Develop media targeting strategies in collaboration with Data COE and develop remarketing ecosystems
- Help establish innovative digital partnerships and programs to drive relevance of brands
- Collaborate with insights team on planning and measurement.
Job Qualifications
- 2-4 years of Media experience within a Media agency or B2C company, preferably working with small/startup and new to market brands (Hands to Keyboard experience in either Programmatic or Social is not required but recommended)
- Strong knowledge of traditional and digital media platforms and planning principles (buying, content, measurement), marketing mix development, media/campaign evaluation, and brand health tracking
- Strong analytical skills. Proficiency in statistics, experimental design, survey creation and analysis, or qualitative research is a plus.
- Ability to lead and manage parallel projects and work effectively with multiple stakeholders.
- Effective communicator with the ability of building trust and engagement and acting as an influencer at all levels.
Anheuser-Busch is here for the times that matter. The moments where we celebrate, defy challenges, dream of the brighter future we are building today- and all the moments in between. We are a company that brings people together for richer conversations, stronger communities and a future with more cheers!
Challenge Accepted! Apply Today!
- Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
- Life Insurance and Disability Income Protection
- Generous Parental Leave and FMLA policies
- 401(k) Retirement Savings options with a company matching contribution
- Chance to work in a fast-paced environment among a company of owners
- Free Beer!
As the leading global brewer, Anheuser-Busch InBev is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity, and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other characteristic protected by applicable law.