Analyst Site Merchandising Optimization

Category/Area of Expertise: E-Commerce
Job Requisition: 443541
Address: USA-ME-Scarborough-145 Pleasant Hill Rd
Store Code: Digital Promo & Pricing (5158137)

Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which includes five leading omnichannel grocery brands - Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Our associates support the brands with a wide range of services, including Finance, Legal, Sustainability, Commercial, Digital and E-commerce, Technology and more.

Primary Purpose

The Merchandising Optimization Analyst at Ahold Delhaize USA is responsible for analysis , testing and implementation of innovative merchandising approaches that enhance customer engagement, commercial performance, and operational efficiency across our digital platforms (website, applications, etc.) , including our GLB storefronts (Digital and In Store) and 3rd Party Marketplace Platforms (example: DoorDash and Instacart) . This role focuses on both the digital merchandising analytics tactics and the day-to-day insights to optimization initiatives, ensuring that our digital storefront continuously evolves to meet and exceed customer expectations. The Merchandising Optimization Analyst will assist in the execution of our optimization roadmap and collaborating closely with cross-functional teams, including CPG Partners, Product, Analytics, and Fulfillment.

• Analyzes testing, piloting, and implementation of new merchandising strategies and tactics that drive customer engagement, commercial performance, and operational efficiency.
• Analyzes the A/B testing roadmap for merchandising initiatives and CPG innovation, ensuring that all tests are rigorously designed, executed, and analyzed for actionable insights.
• Provides guidance to the optimization and site merchandising teams on tactics to successfully deploy merchandising techniques
• Collaborates with cross-functional teams, including Digital Campaigns, Category Site Merchandising, AD Retail Media, Product, Web Analytics, Merchandising Intelligence, and Category Management, to pilot and roll out new merchandising initiatives.
• Monitors and analyzes site performance, onsite availability and fill rate metrics, using data-driven insights to make strategic recommendations for continuous improvement.
• Partners with site merchandising team and AD Retail Media to analyze, execute, and support top CPG partners across digital platforms.
• Plans and analyzes the merchandising activities on 3rd party marketplace platforms, such as Instacart, working to grow our market share on the platforms.
• Oversees the continuous improvement of merchandising processes and tools to improve site health metrics and overall digital performance.

• Bachelor's degree in Business, Marketing, or a related field and/or equivalent experience.
• 3+ years of experience in site merchandising, e-commerce, category management, or digital marketing.
• Strong analytical skills and problem solving with the ability to translate data into actionable insights.
• Excellent communication and collaboration skills, with experience working and influencing cross-functional partners.
• Proven experience in Microsoft Tools (PowerBI, PowerPoint, Excel)
• Ability to clearly communicate data analysis findings to various levels within Digital Merchandising

• Familiarity with project management tools and methodologies.
• Experience with digital merchandising tools and platforms, such as Bloomreach or Sitecore.
• Knowledge of SEO, personalization strategies, and advanced analytics.