Analyst Consumer Insights

Category/Area of Expertise: Strategy
Job Requisition: 443254
Address: USA-MD-Hyattsville-8301 Professional Place Ste115
Store Code: Consumer Insights (5139354)

Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which includes five leading omnichannel grocery brands - Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Our associates support the brands with a wide range of services, including Finance, Legal, Sustainability, Commercial, Digital and E-commerce, Technology and more.

Primary Purpose

As a Consumer Insights Manager, you'll partner with Ahold Delhaize USA and the Giant Food brand teams to deliver actionable, data-driven insights that shape strategic decisions. You'll lead both primary and secondary research efforts, collaborating with internal stakeholders and external vendors to uncover meaningful customer perspectives. Your work will ensure timely, accurate, and impactful reporting that drives business growth and customer satisfaction.

Our flexible/ hybrid work schedule includes 3 in-person days at one of our core locations and 2 remote days. Our core office locations include Hyattsville, MD.

Applicants must be currently authorized to work in the United States on a full-time basis.

Duties and Responsibilities

• Develop research plans aligned with business objectives and key performance indicators.
• Lead and execute large-scale tracking studies and ad hoc research projects.
• Conduct data collection, analysis, and interpretation using both qualitative and quantitative methods.
• Collaborate with cross-functional teams across Ahold Delhaize banners to understand business needs and deliver practical, insight-driven solutions.
• Produce and present clear, error-free reports and recommendations to stakeholders at all levels.
• Integrate data from multiple sources-including primary research, syndicated data, and proprietary vendor tools-to generate holistic insights.
• Manage relationships with key research vendors and ensure high-quality deliverables.
• Contribute to the evolution of research methodologies and best practices within the team.
• Partner with Advanced Analytics and the Giant Food brand team to support strategic initiatives and performance improvement.
• Own and drive projects from concept to completion with a proactive, results-oriented mindset.

• 5+ years of experience in consumer research within CPG or retail (client-side and/or supplier-side).
• Demonstrated experience leading end-to-end consumer research initiatives in the CPG or retail sectors, including shopper journey analysis, category-level insights, and integration of primary research with syndicated and loyalty data to inform merchandising, pricing, and marketing strategies.
• Bachelor's degree in Marketing, Market Research, Psychology, Statistics, Mathematics, Economics, or a related field. Master's degree is a plus.

• Strong project management skills with the ability to juggle multiple priorities and meet deadlines.
• Excellent communication and storytelling skills-able to translate data into compelling narratives.
• Confident, objective, and respectful when offering feedback or challenging assumptions.
• A collaborative team player who can also work independently.
• Highly detail-oriented, organized, and motivated.
• Passionate about understanding and amplifying the voice of the customer.
• Flexible and adaptable in a fast-paced, evolving environment.
• Strong analytical and decision-making skills.
• Skilled at building and managing vendor relationships.