Addison Group

Mkt - Director Of Advertising - Retainer

3+ months agoEnglewood, CO

Title: Director of Advertising
Salary: $125-135 + Bonus + Long-Term Incentive
Location: Nashville, TN

  • Design, manage and drive marketing strategies for all out of home communications, paid and unpaid media including but not limiting to billboards, radio, digital marketing, sponsorships, etc.
  • Responsible for the entire organization website, ensuring that it represents the firms's values.
  • Establishes and maintains a consistent branding image throughout marketing strategies, materials, media sources, and events.
  • Responsible of the relationship with our website partner, creative agencies, media agencies, printers and any vendors that develop our marketing strategies by setting clear expectations, analyzing results from efforts, etc.
  • Cross-functionally collaborates with all stakeholders that have relationships with advertising partners (loyalty platform, Social Media, and IT stakeholders to communicate and fulfill advertising elements).
  • Through metrics and KPIs, manage and assess marketing initiatives, analyze results and use insights to inform and develop future marketing related enhancements, tactics, and processes.
  • Design and develop marketing initiatives and communicate marketing activities with other business units, field teams, and departments on a regular basis to ensure integration and support for programs and initiatives.
  • Provide leadership to direct reports, and mentorship to facilitate the future growth of company leaders.
  • Identify, brainstorm, plan, organize, and manage innovations around advertising that help the organization achieve our brand and sales goals.
  • Other duties as assigned.

QUALIFICATIONS:
  • Candidate must have marketing and business experience.
  • Must have experience leading a team.
  • Must have a strong customer service orientation.
  • Must be able to manage multiple projects at a time, as well as multiple vendors and agencies.
  • Be able to identify and prioritize short term initiatives and long-term strategies.
  • Organized individual with outstanding people skills and a professional attitude.
  • Ability to effectively communicate through various mediums.
  • Ability to analyze data and make sound recommendations based on facts.
  • Strong attention to detail, from the design venue to the ability to compare reporting outputs to source data, identify data quality issues and resolve.
  • Ability to partner cross-functionally with stakeholders to identify the best possible solutions.
  • Highly curious, dedicated and inspired by a shared mission and vision.
  • Ability to work nights or weekends if needed to accomplish company goals.
  • Proactive and self-motivated to always seek excellence.
  • Strong sense of urgency.
  • Results oriented mindset


EDUCATION and/or EXPERIENCE:

Bachelor's degree preferred in Marketing, or related field; a minimum of 5+ years. MBA a plus.

Job ID: AddisonGroup-483457