Senior Marketing Technology Manager

Job Description

As aSenior Marketing Technology Manager, you'll impact the lives of everyday people and help them go from surviving to thriving with innovative digital personal finance solutions. Reporting to the Director of Automation, you will drive day-to-day management of critical marketing automation platforms supporting many of our most crucial initiatives. This role will also play a significant part collaborating on long-term strategies around marketing orchestration platforms and enabling the next level capabilities across all consumer life cycles. This role requires technical aptitude, thought leadership, critical thinking, organizational prowess and multi-task execution.

Working collaboratively with our Lifecycle Marketing teammates and cross-functional partners across all initiatives around our consumer journey orchestration platforms, you will be responsible for helping support the transition and scale of existing email, SMS, and push campaigns as well as enabling new campaigns and executional capabilities for more advanced personalization, segmentation, and optimization efforts.

• Integrate, set up, manage, maintain, and enhance martech systems (Acoustic, Proxy/Sendgrid, Iterable, etc.) to optimize performance, processes, and executional capabilities.
• Manage sending assets such as domains, IPs, SMS numbers, and oversee delivery performance across channels and martech systems.
• Collaborate with Data teams on data exchanges and integrations across the tech stack, ensuring robust data capabilities within orchestration platforms and in support of analytics efforts.
• Act as a Subject Matter Expert (SME) on martech system capabilities, driving workflow improvements, optimizing automation, streamlining processes, and influencing vendor/internal product roadmaps.
• Collaborate on testing, transition, and quality assurance approaches for launching campaigns within newer CJO platforms, ensuring campaign baselines are met throughout the transition periods.
• Core stakeholder supporting the deliverability of communications across all channels, aiming for engagement and progression to the next stage in the customer journey.
• Implement segmentation structures, dynamic creative/content asset management, and advanced personalization solutions to support sophisticated journey orchestration, surpassing business metric goals and delivering a seamless, delightful customer experience that builds brand equity, customer loyalty, and lifetime value.
• Provide regular reports and analyses on the performance and impact of automation systems on business outcomes.
• Be an advocate and driver for process and platform improvements and efficiency opportunities
• Ability to quickly learn new tools and techniques as well as continually evolving email, SMS and digital best practices
• Proficiency in thinking strategically and problem solving
• Excited to bring a 'whatever it takes' mindset to take on projects - no matter how big or how small
• Thrilled to be, and confident to thrive in a fast paced growing organization

• You love building and enhancing marketing platforms and experiences, automated journeys, and driving strategy for improvement and iteration
• You are strategic, action-oriented and are a self-starter. You identify and prioritize critical initiatives and can lead the charge from initiative to execution
• You hold yourself accountable for performance and are adept at driving accountability in others
• You are a process leader, you can work with people and technology to drive efficiency and collaboration
• You are a systems thinker at heart, you love solving complex problems and enabling others to succeed
• You are data driven, adept at mining data for hidden insights and drive curiosity and discovery around not only the "what" but also the "why"
• You are an excellent communicator/influencer who has achieved results collaborating in a matrixed environment

• 7+ years marketing platform experience, supporting email, SMS, push, or digital channels
• Experience implementing and managing marketing automation platforms and technologies, account/CRM structure, data infrastructure
• Experience with email marketing platforms and email deliverability best practices
• Bachelor's Degree in relevant field or equivalent experience, one or more certifications in marketing automation technology
• Exceptional analytical skills, reporting and tools (Excel, Tableau and SQL)
• Strategic critical thinker and creative problem solver
• Proven ability to manage and own multiple projects concurrently in a fast-paced, collaborative environment
• Excellent time-management with attention to detail from inception through execution
• Ability to understand the big picture while focusing on the day to day execution for both yourself and your team
• Top notch teamwork and communication skills; also works well independently without micromanagement
• Excellent written, presentation, interpersonal, and people influencing skills, coupled with strong interest in further developing and integrating enterprise automation processes and solutions
• Strong software/technology aptitude and fast learner

• Hybrid and remote work opportunities
• 401 (k) with employer match
• Medical, dental, and vision with HSA and FSA
• Competitive vacation and sick time off, as well as dedicated volunteer days
• Access to wellness support through Employee Assistance Program, Talkspace, and fitness discounts
• Up to $5,250 paid back to you on eligible education expenses
• Pet care discounts for your furry family members
• Financial support in times of hardship with our Achieve Care Fund
• A safe place to connect with other employees through our six employee resource groups