Who we are
Droga5, part of Accenture Interactive, is a creative agency with offices in New York, London and Tokyo. From integrated communications and experience innovation to business design, Droga5 exists to build and sustain the most influential brands of the 21st century through creativity. Droga5 was founded in 2006 and has been recognized as Agency of the Year more than 25 times and was named both Ad Age and Adweek's Agency of the Decade (2010-2019). Visit Droga5.com or @droga5 on all social platforms to get to know us better.
Data Strategy @ Droga5
Great strategy is about making the right choices and the right choices are driven by data. At Droga5 that's why data strategy is the foundation of our strategy approach. We use data to focus our efforts on the brand experience. The Droga5 data strategy team does this by combining analytical skills with a comprehensive toolset in order to identify growth opportunities for brands in culture, with audiences, in communications and through new or optimized brand experiences. Our job is to take a holistic view of data, mining it for insights that make our work more effective.
The Junior Data Strategist supports ongoing research and data analysis needs across various brands within the client portfolio. They gather data from various 3rd party tools and media insights platforms to assist in larger research projects.
- Use syndicated research tools, such as Simmons and Global Web Index, to conduct target analyses and build audience profiles
- Build Boolean queries in social listening tools, like Netbase or Infegy, to understand drivers and triggers within consumer conversation
- Collect data from various paid, owned, earned media sources to develop performance reports for clients
- Remain current with the latest marketing and analytics tools and trends
- Ability to walk through analysis process from start to finish
- Minimum of 2 months of experience in related field (can be related study/internship)
- Bachelor's degree inarelated field, or equivalent training and/or experience
- Incredibly organized, with keen attention to detail
- Comfortable using Excel and PowerPoint
- Experience in data visualization and using tools such as Tableau or Looker
- Thrives in a fast-paced environment
- A strong desire to learn and a passion for marketing, analytics and the Data Industry
- Strong verbal and written communications
- Knowledge of statistical techniques and programming languages is desired
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