Digital Media Transformation Manager

Organization: Accenture Interactive

Team: Media & Programmatic Services

Location: New York

Client Travel: 80%

Career Level: 7

Accenture Interactive

Accenture Interactive helps CMOs and marketing organizations drive superior performance through relevance at scale. We offer a comprehensive suite of analytics, consulting, and technology to drive up marketing performance, drive down the cost per interaction and create relevant consumer experiences on a massive scale.

Job Summary

There will never be a typical day at Accenture Interactive, but that's why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space.

We believe in disrupting industries and helping our clients deliver next-generation experiences. We empower clients to launch new services and brands, transform their current operations, and incubate new ideas. Here at AI, you'll be a vital part of an integrated, cross-functional team, supporting everything from upfront business and marketing strategies to implementation and measurement.

We are a new breed of agency, and joining our team means breaking the mold.
Responsibilities

• Serve as the day-to-day lead overseeing a variety of consulting projects or program workstreams related to paid media, but not necessarily focused on campaign strategy and execution
• Actively support business development proposals and overall deal solutioning, including pricing and staffing
• Lead client information gathering through interviews, workshops, surveys, and market research
• Identify and translate complex business challenges and requirements into use cases that can be solved with technology, data, and new ways of working
• Define ideal state in-house media and marketing capabilities based on their organizational ambition, maturity, and structure
• Lead media programs as part of cross-functional campaign management projects including campaign planning, activation, optimization, and measurement

• Uncover opportunities to increase marketing efficiency and effectiveness across ways of working, channel execution and ad tech and data
• Design new operating models and organizational structures that encompass people, process, data, technology, and governance, which better integrates media and marketing within client ecosystem
• Co-create business cases to forecast the financial impact of strategic media initiatives
• Support internal initiatives that can include community building, people development, thought leadership and internal asset development

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Qualifications

Basic Qualifications

• Minimum of bachelor's degree
• Minimum of 5-7 years of experience working in a variety of roles across media or marketing strategy, planning, activation and/or analytics at an agency holding company, start-up, or in-house media team
• Minimum of 3 years in a client-facing role
• Experience managing working media budgets of at least $25M, while also overseeing ongoing campaign delivery
• Experience managing teams of 6+ resources, onshore and/or offshore

Preferred Skills

• Ability to handle ambiguous situations and client challenges in a structured manner
• Ability to analyze business problems and identify root causes as it relates to marketing and media and articulate to non-media or non-marketing stakeholders
• Must have a strong curiosity to expand your skillset beyond media campaign strategy & activation, and be comfortable working on consulting projects that are related to media planning and buying, though not necessarily the core project focus (e.g. data & technology assessments, media in-housing strategy)
• Comfortable serving as a strategic advisor, directly working with both technical and non-technical client stakeholders (director-level and above)
• Demonstrated the ability to manage and oversee multiple workstreams
• Experience utilizing a wide variety of platforms such as DSPs, social platforms, ad servers, etc to plan, activate and optimize across standard and programmatic display & video, paid search, paid social
• Has leveraged MMM, MTA, and other measurement studies such as offline sales/brand lift to drive insights and inform media strategies
• Passion for storytelling and how it's utilized in client-facing PowerPoints to communicate proposals, project findings, strategic recommendations, and campaign performance
• Must be willing to work in a team environment for project-based work
• Strong analytical skills & comfort using data to drive business decisions & marketing decisions

Travel

For now, all Accenture business travel, international and domestic, is currently restricted to client-essential sales/delivery activity only. Please note: The safety and well-being of our people continues to be the top priority, and our decisions around travel are informed by government COVID-19 response directives, recommendations from leading health authorities and guidance from a number of infectious disease experts.

As required by theColorado Equal Pay Transparency Act, Accenture provides a reasonable range of minimum compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Colorado only , the range of starting pay for this role is $ 99,900 -$168,499 and information on benefits offered is here.

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Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here

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