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Content & Client Experience Marketing Manager, Asset Management

Atlanta, GA

Role: Capital Markets Industry Marketing - Content & Client Experience Marketing Manager, Asset Management

Organization: Corporate Functions/Marketing + Communications

Locations: Chicago, Atlanta, Cincinnati, Cleveland, Dallas, Detroit, Houston, St. Louis, Miami, Tampa, Philadelphia, New York and Boston

About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services - all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 537,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at .

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Overview of North America (NA) Marketing + Communications
The North America Marketing + Communications team shapes and activates marketing and communications strategies across the marketing lifecycle that fuel growth for Accenture's $20B+ North American market (United States and Canada). Its cross-functional team drives category brand positioning in the North American market, curates end-to-end client experiences to drive the local growth agenda, empowers and positions Accenture's leaders, and engages and inspires the company's North American people, recruits and alumni. It positions Accenture in the heart of local innovation, business and technology communities and champions programs for equality, inclusion and diversity within Accenture North America and the communities it serves.


Content & Client Experience Marketing Manager, Asset Management

You will be responsible for developing and delivering integrated marketing campaigns supporting the strategic goals for our business with asset managers globally.

You will partner with our global Capital Markets Content Lead to develop targeted, differentiated content that resonates with target audiences as basis for our marketing campaigns. This includes the development of all types of content (long-form / short-form), video, etc. to engage different target groups in the way that they prefer.

You will also work with a dedicated Campaign Manager on targeted activation plans for campaigns in specific markets / sectors and steer and/or deliver the campaign tactics working directly with client facing business and other marketing roles as required. Part of the role is also ensuring campaign results are tracked and the performance of campaigns is continuously assessed and necessary steps to maximize their reach and effectiveness are taken.

You will also run and/or contribute to our existing marketing programs working with his/her peers and our Capital Markets Global Marketing Lead to maximize the impact of those programs and develop them further.

Overall, the role will be responsible to deliver a succinct and holistic marketing approach to support Accenture's business with Asset Management clients and prospects globally.

You will be mainly focused on:
  • Ensuring high quality external content is available for our Asset Management clients, leveraging established templates and processes.
  • Ensuring content-based marketing campaigns are engaging our clients in targeted ways depending on their specific needs.
  • Evaluating, assessing and amending marketing campaigns on an ongoing basis.
  • Contributing to / running selected content related marketing programs based on specific formats or channels (e.g., client case study program; digital / social programs).
  • Organizing tailored or sponsored events to reach targeted audience for a specific campaign
  • Helping take our marketing approach to the next level by engaging in marketing automation, result tracking and client engagement projects.
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Basic Qualifications:
  • Minimum of 10 years of marketing experience with the majority in content development and activation, preferably in an B2B environment and ideally targeting financial services companies
  • Bachelor's degree
Preferred Qualifications:
  • Content planning, creation and activation skills across various formats (e.g. PoVs, blogs, social) for dedicated buyer levels.
  • Experience in working with various marketing channels, distribution mechanisms and results tracking / KPI development preferably in a B2B environment.
  • Industry knowledge in Financial Services preferably in the Asset Management space.
  • Writing and editing skills in the English language and the ability to oversee / steer content development working with 3rd parties (writers; agencies).
  • Program management capabilities and ability to drive selected marketing programs while working with senior leaders.
  • Ability to manage and work with internal stakeholders and function as an effective team player.
  • Digital and social marketing knowledge.
Professional Skills:
  • Demonstrated leadership in professional setting; either military or civilian
  • Demonstrated teamwork and collaboration in a professional setting; either military or civilian
As required by theColorado Equal Pay Transparency Act, Accenture provides a reasonable range of minimum compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Colorado only , the range of starting pay for this role is $ 88,600 - $139,399

and information on benefits offered is here.

What We Believe

We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.

Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here

Equal Employment Opportunity Statement

Accenture is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation.

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Accenture is committed to providing veteran employment opportunities to our service men and women.

For details, view a copy of the Accenture Equal Opportunity and Affirmative Action Policy Statement .

Requesting An Accommodation

Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an email or speak with your recruiter.

Other Employment Statements

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.

FL - Miami,FL - St. Petersburg,GA - Atlanta,IL - Chicago,MA - Boston,MI - Detroit,MO - St. Louis,NY - New York,OH - Cincinnati,OH - Cleveland,PA - Philadelphia,TX - Houston,TX - Irving

Job ID: AccentureInc-R00034319
Employment Type: Other