Let’s assume you’ve done your homework: You’ve read every published article (and listened to every podcast) involving your career idol, stalked her on LinkedIn, and brainstormed the questions you’re planning on asking. You just have one step left–getting an actual yes to your meeting request.

Well, if you want to increase your chances of scoring that in-person meeting, you’ll need to get past her inbox. Sue Shellenbarger, Wall Street Journal columnist, says, “the subject line is key,” but because executives may receive hundreds of similar requests a week, you’ll need to “show that you want to reciprocate” by adding some sort of value to the time she will spend with you.

As Shellanbarger explains in the video, your preparation is key to getting that informational interview you covet.


Photo of people meeting courtesy of Geber86/Getty Images.