Here at The Muse, we know that there's no better way to understand how to ace your own employer brand than by seeing some best practices in action.
Well, you're in luck—because that's exactly what our Employer Spotlight Series does. We feature all sorts of helpful advice and insights from companies that are totally crushing their employer brands, so that you can learn from their success.
This month, we chatted with Brittany Sever, Director of Talent Acquisition, Employer Branding, and Recruitment Marketing at Asurion, to get the lowdown on the company’s culture of gratitude and how they communicate those values to prospective talent.
How did you find your current role, and does it align with your background (college or previous work experience)?
Asurion found me! I have been in the talent acquisition function since 2012. I “career-shifted” from previous roles in finance and B2B marketing to talent acquisition marketing. I have an undergraduate degree in finance and an MBA with a focus on operations and organizational effectiveness. I saw a gap in this space and decided I needed to jump in and do something about it!
What is one tool or piece of advice you wish you'd known about when you first started working at Asurion?
Block time to just think. We work fast and furious around here and I find myself in lots of meetings to plan, change, and fix things!
Asurion has been recognized as being a great fit for technology professionals. What are some initiatives and programs you have that help foster this type of work environment?
For our tech and product development roles, we work in the Journey Team model. This allows for our teams to move quickly, deliver minimally viable solutions, and make improvements based on customer feedback.
We love Asurion's culture of gratitude. With that theme in mind, tell us about what makes Asurion special or unique.
We love to give back and support our employees as well as the communities we’re in. Something unique to Asurion is our Compassion Forward Fund, which is 100% resourced by our employees. The fund allows employees that have fallen on hardship to apply for financial support and other coaching or consulting opportunities.
How do you communicate your culture, principles, and initiatives to candidates, both through your employer brand and the candidate experience?
Asurion does this in a variety of ways including content on our careers site, careers social media channels, and our partner platforms like The Muse. Additionally, we enable our employees to be strong brand ambassadors. We also actively solicit feedback from our candidates at various points in the hiring process and use that feedback for continuous candidate experience improvements.
When you meet potential employees during the hiring process, what are some aspects of Asurion they’re most excited to talk to you about?
Candidates get excited about our story, our career opportunities, our variety of work, and our locations.
What part does The Muse play in your current employer branding and recruitment marketing strategy?
Asurion is putting concerted efforts into growing our employer brand. As a B2B2C company, we don’t have a well-known consumer brand, and that has translated to our employer brand being unknown. We’re a big tech company that you’ve never heard of and we’re changing that. The Muse supports our efforts with high-quality content and distribution. They help Asurion showcase our work environments, our people, and our culture.
What are the most rewarding parts of your job?
Working with smart people, working on innovative projects, and having the resources to do my job well.
What's something you're currently reading or listening to that you love?
I have very little time for reading (unfortunately). But when I do read, it's generally work related. The whole talent acquisition marketing space is fascinating to me so staying on top of current trends and the latest technology usually gets my attention.
As for listening, it’s music. That’s how I disconnect and also how I focus. I live in Nashville, so it’s not hard to be around the new stuff!
Photo of Brittany Sever courtesy of Brittany Sever/Asurion.
Kat is a Midwest-based freelance writer, covering topics related to careers, productivity, and the freelance life. In addition to The Muse, she's a contributor all over the web and dishes out research-backed advice for places like Atlassian, Trello, Toggl, Wrike, The Everygirl, FlexJobs, and more. She's also an Employment Advisor at a local college, and loves helping students prepare to thrive in careers (and lives!) they love. When she manages to escape from behind her computer screen, she's usually babying her two rescue mutts or continuing her search for the perfect taco. Say hi on Twitter @kat_boogaard or check out her website.More from this Author