If you want to build a credible employer brand that attracts great talent to your team, it’s time to let your current employees do the talking.

Not only are your people the real face of your employer brand, but they’re also who candidates trust to be transparent about what it’s really like to work at your company, connecting the dots between your employer reputation and the actual employee experience.

In fact, 41% of candidates want to see employee testimonials when researching companies in their job search. They’re looking for first-hand insight into why people chose to work for your company over every other organization as well as what motivates them to keep working there.

The bottom line: By empowering your employees to tell your company’s story, you can deliver authentic and emotional messages about your value as an employer that will win over the best-fit talent for your team.

So, what does giving your workforce a voice actually look like? Watch the video above.