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TikTok

Unit Lead - Local Ecommerce - TikTok Shop, GBS Japan

Tokyo, JapanSalesPosted Sep 2, 2026

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Responsibilities

This role will lead the domestic TikTok Shop advertising business in Japan and be accountable for the overall success of the Local unit. The position requires a strong commercial leader who can combine deep ecommerce and digital advertising expertise with people leadership, strategic sales execution, and senior stakeholder management in a fast moving and multicultural environment.

Role Overview:
The Unit Leader will be responsible for shaping and scaling the Local TikTok Shop ads business in Japan. This person will lead a team, define business strategy, build executive relationships with key clients and partners, and drive sustainable revenue growth through a data driven and customer centric approach. The role requires close collaboration with cross functional and regional stakeholders across a multinational environment.

Responsibilities:
- Own and lead the domestic TikTok Shop advertising business in Japan, with accountability for business growth, market impact, and overall unit performance.
- Define the Local unit strategy, go to market priorities, and operating plans to accelerate adoption of TikTok Shop advertising solutions and deliver sustainable revenue growth.
- Lead, coach, and develop a high performing team while building a culture of accountability, collaboration, and execution excellence.
- Build and expand strategic relationships with merchants, brands, agencies, and C level stakeholders to unlock long term commercial opportunities and strengthen market presence.
- Use a data driven approach to business planning, forecasting, performance management, and client recommendations to improve decision making and execution quality.
- Partner closely with cross functional and regional teams, including product, operations, measurement, marketing science, and leadership stakeholders, to remove barriers and improve business outcomes.
- Help scale the business by navigating a multinational and multicultural environment and contributing to new growth opportunities or future business incubation where relevant.

Qualifications

Minimum Qualifications:
- Strong experience in ecommerce, online retail, marketplace, or related digital commerce businesses, together with solid knowledge of digital advertising and performance driven commercial solutions.
- At least 3 years of people management experience, with a proven track record of leading, coaching, and developing high performing teams.
- Strong sales experience and business results, with the ability to build trusted relationships with C level and senior executive stakeholders.
- Demonstrated data driven mindset and the ability to work effectively in complex, fast changing, multinational, and multicultural environments.

Preferred Qualifications:
- Experience launching, building, or scaling a new business, new category, or new market is a plus.
- Experience working with agencies, major advertisers, or ecommerce ecosystem partners is a plus.
- Open, collaborative, and ownership driven working style.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- Strong experience in ecommerce, online retail, marketplace, or related digital commerce businesses, together with solid knowledge of digital advertising and performance driven commercial solutions.
- At least 3 years of people management experience, with a proven track record of leading, coaching, and developing high performing teams.
- Strong sales experience and business results, with the ability to build trusted relationships with C level and senior executive stakeholders.
- Demonstrated data driven mindset and the ability to work effectively in complex, fast changing, multinational, and multicultural environments.

Preferred Qualifications:
- Experience launching, building, or scaling a new business, new category, or new market is a plus.
- Experience working with agencies, major advertisers, or ecommerce ecosystem partners is a plus.
- Open, collaborative, and ownership driven working style.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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