120 jobs for "Strategic Partnerships Development Lead"

Responsibilities

TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.

Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.

You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.

We are looking for a Client Partner to drive growth across Real Money Gaming (RMG) and sports betting within our Outbound business, helping advertisers expand across international markets through TikTok's advertising solutions.

You will own commercial relationships and revenue growth across your portfolio, combining new business development, strategic account planning and industry expertise. Working closely with Client Solutions and cross-functional teams, you will identify high-potential opportunities, advance policy unlocks and turn approved opportunities into measurable business growth.

Responsibilities:
- Own revenue growth: Deliver revenue targets through new advertiser acquisition, existing client growth and increased share of wallet. Develop account plans, manage a qualified sales pipeline and maintain accurate forecasts.
- Develop new business: Identify, qualify and convert high-potential RMG and sports betting advertisers and agency partners. Lead the sales process from prospecting and consultative pitching through commercial negotiations and activation.
- Identify strategic opportunities: Analyze industry trends, competitive activity, client business models and the sporting calendar to prioritize growth opportunities across advertisers, markets and products. Translate insights into actionable plans with clear milestones and commercial outcomes.
- Drive policy unlocks and market expansion: Identify and prioritize policy unlock opportunities, build data-backed business cases and partner with Policy, Legal and regional stakeholders to progress reviews and secure required approvals. Translate approved unlocks into advertiser activation, market expansion and incremental revenue, in line with TikTok policies and applicable market requirements.
- Build senior client relationships: Develop trusted partnerships with senior marketing, user acquisition and commercial decision-makers at advertisers and agencies. Lead strategic discussions and joint business planning to secure sustained investment.
- Drive client and product development: Partner with Client Solutions, Marketing Science, Creative and Product teams to connect TikTok's advertising solutions with client objectives across brand building and performance marketing. Support adoption of relevant products, creative approaches and measurement solutions.
- Lead business reviews: Evaluate progress against agreed business objectives, identify opportunities to improve results and translate findings into recommendations that strengthen client partnerships and unlock further investment.
- Remove barriers to growth: Coordinate with internal teams to resolve policy, onboarding, measurement and campaign delivery issues that affect advertiser activation, performance or scale.
- Represent the voice of the customer: Translate client feedback and market insights into actionable recommendations for product, policy and operational improvements. Share successful approaches and industry learnings across teams.

Minimum Qualifications:
- Experience in digital advertising sales, business development or client partnerships at an advertising platform, agency or advertiser, with a demonstrated ability to win new business and grow revenue.
- Strong understanding of digital marketing and user acquisition, with working knowledge of RMG and sports betting business models and customer acquisition economics.
- Ability to interpret market and performance data, assess commercial opportunities and develop actionable growth strategies. Familiarity with metrics such as first-time depositors, acquisition costs, retention, return on ad spend and lifetime value.
- Strong communication, presentation and negotiation skills, with the ability to build senior client relationships and connect advertising solutions to business objectives.
- Proven ability to influence cross-functional stakeholders, build compelling business cases and drive complex opportunities from identification through execution.
- Strong ownership, prioritization and problem-solving skills, with the ability to manage competing priorities in a fast-moving international environment.
Preferred Qualifications
- Direct experience working with RMG or sports betting operators, their agencies or advertising partners, supported by an established industry network.
- Experience supporting international expansion and navigating advertising policy, advertiser eligibility or approval processes in regulated industries.
- Experience developing joint business plans and securing long-term advertising investment commitments.
- Bachelor's degree or equivalent practical experience.

Qualifications

Minimum Qualifications:
- Due to needs of the Russian clients, this role will require Russian language proficiency alongside English.
- Experience in digital advertising sales, business development or client partnerships at an advertising platform, agency or advertiser, with a demonstrated ability to win new business and grow revenue.
- Strong understanding of digital marketing and user acquisition, with working knowledge of RMG and sports betting business models and customer acquisition economics.
- Ability to interpret market and performance data, assess commercial opportunities and develop actionable growth strategies. Familiarity with metrics such as first-time depositors, acquisition costs, retention, return on ad spend and lifetime value.
- Strong communication, presentation and negotiation skills, with the ability to build senior client relationships and connect advertising solutions to business objectives.
- Proven ability to influence cross-functional stakeholders, build compelling business cases and drive complex opportunities from identification through execution.
- Strong ownership, prioritization and problem-solving skills, with the ability to manage competing priorities in a fast-moving international environment.

Preferred Qualifications:
- Direct experience working with RMG or sports betting operators, their agencies or advertising partners, supported by an established industry network.
- Experience supporting international expansion and navigating advertising policy, advertiser eligibility or approval processes in regulated industries.
- Experience developing joint business plans and securing long-term advertising investment commitments.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- Due to needs of the Russian clients, this role will require Russian language proficiency alongside English.
- Experience in digital advertising sales, business development or client partnerships at an advertising platform, agency or advertiser, with a demonstrated ability to win new business and grow revenue.
- Strong understanding of digital marketing and user acquisition, with working knowledge of RMG and sports betting business models and customer acquisition economics.
- Ability to interpret market and performance data, assess commercial opportunities and develop actionable growth strategies. Familiarity with metrics such as first-time depositors, acquisition costs, retention, return on ad spend and lifetime value.
- Strong communication, presentation and negotiation skills, with the ability to build senior client relationships and connect advertising solutions to business objectives.
- Proven ability to influence cross-functional stakeholders, build compelling business cases and drive complex opportunities from identification through execution.
- Strong ownership, prioritization and problem-solving skills, with the ability to manage competing priorities in a fast-moving international environment.

Preferred Qualifications:
- Direct experience working with RMG or sports betting operators, their agencies or advertising partners, supported by an established industry network.
- Experience supporting international expansion and navigating advertising policy, advertiser eligibility or approval processes in regulated industries.
- Experience developing joint business plans and securing long-term advertising investment commitments.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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