18 jobs for "Go-To-Market Strategy, Senior Manager"

Imagine what you could do here. At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. Claris, a wholly owned subsidiary of Apple, empowers problem solvers at organizations of every size to create custom solutions. Our flagship product, FileMaker, has been in market for 40 years as part of the Apple family, and it's now joined by a new generation of high-growth products, some already in market and others on the way.

The Claris Marketing team is looking for a Senior Marketing Program Manager to drive the execution of our go-to-market programs. This role is a trusted operator for marketing leadership: someone who can take a major initiative from kickoff through delivery, orchestrate work across many teams, and clear the friction points that slow great work down. The right person knows marketing from the inside, understands how campaigns and launches come together, and loves turning strategy into clear plans that ship.

Description

You'll plan and drive the marketing team's most important initiatives, from product launch kickoffs to long-running, multi-team programs. Our work spans two rhythms: milestone-driven launches and campaigns, and always-on content across email, social, paid media, and content marketing. You'll manage both, turning strategy into clear plans and keeping stakeholders and leadership aligned along the way.

You will also run the team's working rhythm, using agile practices, including planning sessions, reviews, and retrospectives that are structured and outcome-driven. You will turn each launch into a set of concrete improvements we apply to the next one.

Preferred Qualifications

Bachelor's degree

Experience supporting launch readiness for software or technology products

Experience working in Scrum, including sprint planning, backlog management, reviews, and retrospectives

Experience managing work intake, prioritization, and capacity planning

Proficiency with Jira or similar tools

A team builder and trusted partner who builds relationships and creates the conditions for teams to collaborate effectively and deliver results

A continuous-improvement mindset, with a habit of documenting what works and applying it to future programs

Comfortable navigating ambiguity and adjusting plans as priorities and business needs shift

Minimum Qualifications

7+ years of program or project management experience within a marketing organization

Experience with the go-to-market process, including campaign development, product launches, creative production, and coordination across email, social, paid, search, content marketing, and emerging channels

Experience partnering with senior leadership to plan and drive cross-functional initiatives

Experience delivering multi-team programs on time, from kickoff through completion

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $149,700 and $225,600, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

About Apple

Working at Apple means doing more than you ever thought possible and having more impact than you ever imagined.

Size: 10,000+ employees
Industry: Technology

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