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Responsibilities

About the team
This role is part of the LATAM Integrated Marketing Communications (IMC) team and is critical to maintaining the execution of regional marketing priorities across Brazil and Spanish-speaking LATAM. The position supports integrated marketing initiatives that drive brand awareness, demand generation, Growth programs, and regional business objectives through owned, earned, and paid channels. As the IMC organization continues to evolve, this role will play a key part in connecting global marketing strategies with regional execution, ensuring campaigns are effectively localized and delivered with measurable business impact.

About the role
The successful candidate will lead the localization and execution of global campaigns across LATAM, ensuring messaging is culturally relevant and aligned with regional business priorities. The role owns Brazil's organic social strategy, supports event communications, manages regional paid media initiatives, and partners with cross-functional teams to execute integrated Growth campaigns that contribute to demand generation and business growth.

Responsibilities
- Lead the localization of global marketing campaigns for LATAM;
- Adapt campaign messaging and creative assets for regional audiences;
- Coordinate integrated campaign execution across multiple LATAM markets;
- Develop and manage always-on social media content for Brazil;
- Create content focused on products, research, insights, and business education;
- Lead social media coverage for key events in Brazil;
- Develop paid media briefs for regional campaigns;
- Coordinate campaign implementation with agencies and cross-functional partners;
- Monitor campaign performance and optimize execution based on business objectives;
- Create campaign assets for both organic social and paid media;
- Launch and manage paid media campaigns across LATAM;
- Support the regional Growth strategy by executing integrated campaigns that drive awareness, demand generation, and business growth.

Qualifications

Minimum Qualification(s)
- Bachelor's degree in Marketing, Communications, Business, or a related field;
- Experience in Integrated Marketing, Growth Marketing, Demand Generation, Regional Marketing, or a related marketing function;
- Experience managing integrated marketing campaigns across multiple markets;
- Experience developing and executing social media content strategies and always-on content, and with paid media strategy and campaign execution;
- Strong content development, copywriting, and storytelling skills, with analytical mindset with experience measuring campaign performance and optimizing results;
- Written and oral proficiency in English is required due to frequent communications with English-speaking stakeholders and as part of Global Integrated Marketing Communications team would have interaction with global team members in English.
- Written and oral proficiency in Spanish is required due to frequent communications with Spanish-speaking stakeholders as this position will be responsible for the LATAM region, and some stakeholders speak only Spanish across LATAM.

Preferred Qualification(s)
- Experience managing B2B social media channels and content strategies;
- Experience supporting regional or global marketing organizations;
- Experience developing integrated campaigns across owned, earned, and paid channels;
- Experience with event marketing and live event social coverage;
- Experience working in fast-paced, matrixed, cross-functional organizations;
- Experience using marketing analytics and performance measurement to drive business decisions.

Responsibilities

Qualifications

Qualifications

Minimum Qualification(s)
- Bachelor's degree in Marketing, Communications, Business, or a related field;
- Experience in Integrated Marketing, Growth Marketing, Demand Generation, Regional Marketing, or a related marketing function;
- Experience managing integrated marketing campaigns across multiple markets;
- Experience developing and executing social media content strategies and always-on content, and with paid media strategy and campaign execution;
- Strong content development, copywriting, and storytelling skills, with analytical mindset with experience measuring campaign performance and optimizing results;
- Written and oral proficiency in English is required due to frequent communications with English-speaking stakeholders and as part of Global Integrated Marketing Communications team would have interaction with global team members in English.
- Written and oral proficiency in Spanish is required due to frequent communications with Spanish-speaking stakeholders as this position will be responsible for the LATAM region, and some stakeholders speak only Spanish across LATAM.

Preferred Qualification(s)
- Experience managing B2B social media channels and content strategies;
- Experience supporting regional or global marketing organizations;
- Experience developing integrated campaigns across owned, earned, and paid channels;
- Experience with event marketing and live event social coverage;
- Experience working in fast-paced, matrixed, cross-functional organizations;
- Experience using marketing analytics and performance measurement to drive business decisions.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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