We are seeking a results-oriented Marketing Data & Analytics Lead to spearhead our marketing analytics initiatives. This strategic role will be instrumental in extracting insights from complex data sets to inform marketing strategies, optimize campaign performance, and drive business growth. The ideal candidate will have a strong background in data analysis, marketing attribution, and reporting, as well as the leadership skills required to build and guide a high-performing analytics team.
Key Responsibilities
- Data Strategy and Management:
- Develop and execute a comprehensive data strategy for the marketing department, ensuring data accuracy, consistency, and accessibility.
- Manage and optimize data collection processes and pipelines to support advanced data analysis and reporting needs.
- Analytics and Insight Generation:
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- Lead analysis on large data sets to uncover actionable insights, trends, and opportunities that inform marketing strategies.
- Perform customer segmentation, lifetime value analysis, and cohort analysis to enhance targeting and personalization efforts.
- Design and maintain marketing dashboards and performance reports that provide visibility into the effectiveness of marketing campaigns across various channels.
- Work closely with campaign managers to refine marketing efforts based on data-driven insights and to maximize ROI.
- Build, manage, and mentor a team of analysts and data scientists, fostering a culture of analytical excellence and continuous improvement.
- Provide training and support to marketing team members in using data and analytics tools effectively.
- Collaborate with cross-functional teams, including sales, product, and IT, to align marketing data strategies with company-wide initiatives.
- Communicate complex analytical concepts and findings to non-technical stakeholders to drive data-informed decisions.
- Keep abreast of industry trends, technologies, and advancements in marketing analytics to ensure the company remains at the forefront of data capabilities.
- Evaluate and recommend marketing technology investments to enhance data and analytical competencies.
Qualifications
- 4 - 5 years of experience in a marketing analytics role, with a proven track record of delivering insights that drive business outcomes.
- Expertise in analytical and data visualization tools (e.g., Google Analytics, Adobe Analytics, SQL, Tableau, Looker).
- Experience with statistical modeling, machine learning, and predictive analytics.
- Strong leadership skills with experience in building and managing high-performing teams.
- Exceptional problem-solving abilities and attention to detail.
- Excellent communication and interpersonal skills, with the ability to influence and engage directly with all levels of the organization.
Where We Work
Zendesk is not your average tech company. We have all the stuff youd expect - competitive pay, benefits, appealing offices, snacks, and more. We also have a culture deeply dedicated to enabling conversations and providing appreciative support. We help our staff keep work-life balance, from flexible hours to remote work, to the most dynamic parental leave plans on the market. Our Social Impact team is actively engaged in our community and enables us to invest thousands of hours with local community groups each year. We invest in diversity and inclusion so that our team reflects the diversity of the world around us. We have a whole crew dedicated to ensuring our workplace experience is top notch and welcoming for all.
The Intelligent Heart Of Customer Experience
Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. We advocate for digital first customer experiences-and we stick with it in our workplace. Over 5,000 employees worldwide are collaborating from kitchen tables, home offices, coworking spaces, and Zendesk workspaces to make one team.
Zendesk is an equal opportunity employer, and were proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.
Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.
Being digital first doesnt mean were digital only. In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our Mexico City office on a weekly basis for part of the week. The specific in-office schedule is to be determined by the hiring manager.
Please note that anyone hired into this position must be physically located in and plan to work from Mexico City (CDMX) or Mexico State (Estado de Mexico).
Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.
Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.
The intelligent heart of customer experience
Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. We advocate for digital first customer experiences-and we stick with it in our workplace. Over 5,000 employees worldwide are collaborating from kitchen tables, home offices, coworking spaces, and Zendesk workspaces to make one team.
Zendesk is an equal opportunity employer, and were proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.
Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.