Digital Strategy and Insights Lead
Yext (NYSE: YEXT) is the leading digital presence platform for multi-location brands, with thousands of customers worldwide. With one central platform, brands can seamlessly deliver consistent, accurate, and engaging experiences and meaningfully connect with customers anywhere in the digital world. Our AI and machine learning technology powers the knowledge behind every customer engagement, which is only possible through our team of innovators and enthusiastic collaborators. Join us and experience firsthand why we are consistently recognized as a ‘Best Place to Work’ globally by industry leaders such as Built In, Fortune, and Great Place To Work®!
We’re looking for a strategic, analytical, and customer-centric professional to join our team as a Digital Strategy and Insights Lead. This role will serve as a trusted advisor to enterprise clients, translating digital performance data into brand and location-level insights that drive visibility, discoverability, and results.
You’ll combine consulting methodology with modern SEO, discovery optimization, and reporting practices to elevate client conversations and enable our teams to drive greater value.
What You’ll Do
- Deliver brand visibility and location-based digital performance analysis using Scout and associated data platforms
- Lead Strategic Business Reviews (SBRs), Executive Briefings, and roadmap discussions with senior stakeholders across FINS, Healthcare, Retail, and Services
- Develop dashboards and data visualizations using tools like Tableau, Looker, or similar BI tools to distill complex findings into executive-ready insights
- Provide thought leadership by turning client engagements into reusable playbooks, frameworks, and consultative toolkits
Work cross-functionally with Account Management, Product, Sales, and Marketing to uncover opportunities and influence strategic programs - Contribute to building a scalable consulting motion for Scout, helping define deliverables, feedback loops, and measurable client impact
- Stay current on trends in search marketing, reputation management, and AI-powered discovery experiences
What You Have
- 4–7 years of experience in consulting (e.g., digital strategy, customer & marketing, transformation) at a Big 4 or boutique firm
- Strong understanding of search marketing, local SEO, on-page optimization, and AI-powered site search
- Experience with digital reporting/BI tools like Tableau, Looker, or equivalent
- Executive communication skills: you’re comfortable leading conversations with C-level clients and connecting data to business outcomes
- Experience in FINS or Healthcare sectors a strong plus, particularly navigating compliance in digital channels
- Familiarity with text-messaging or distributed-social platforms (Hearsay heritage is a plus, but not required)
- Proven success creating scalable client assets: frameworks, insights decks, workshop content, and toolkits
- Entrepreneurial mindset: you’re excited to help shape a consulting function in a growing team
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Pay ranges at Yext are established based on an analysis of salaries for positions with a similar level of accountability and impact in the relevant labor market. Salary levels are expected to change to reflect an employee’s job performance (results and impact) over time. Salaries at the time of hire are typically offered in the lower to middle of the above-referenced range in order to provide the opportunity to reflect performance-based increases over time. In addition to base salaries, employees at Yext are typically eligible for a comprehensive package of benefits including medical, dental and vision benefits; life insurance; short term and long-term disability; 401(k) retirement plan; and vacation and sick leave. Successful candidates may also be eligible for equity (stock) based compensation and/or variable pay programs based on performance relative to goals and targets.
Yext is committed to building an inclusive and diverse culture where every person is seen, heard, and valued. We believe in equal employment opportunity and welcome employees and applicants of all races, colors, ethnicities, religions, creeds, national origins, ancestries, genetics, sexes, pregnancy or childbirth, sexual orientations, genders (including gender identity or nonbinary or nonconformity and/or status as a trans individual), ages, physical or mental disabilities, citizenships, marital, parental and/or familial status, past, current or prospective service in the uniformed services, or any characteristic protected under applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. It is Yext’s policy to provide reasonable accommodations to people with disabilities as required by law. If you have a disability that requires an accommodation in completing this application, interviewing, or participating in the employee selection process, please complete this form.
Perks and Benefits
Health and Wellness
- FSA
- HSA
- Fitness Subsidies
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- Mental Health Benefits
Parental Benefits
- Family Support Resources
- Non-Birth Parent or Paternity Leave
- Birth Parent or Maternity Leave
- Adoption Leave
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Casual Dress
- Happy Hours
- Snacks
- Some Meals Provided
- Company Outings
Vacation and Time Off
- Leave of Absence
- Personal/Sick Days
- Paid Holidays
- Unlimited Paid Time Off
- Paid Vacation
Financial and Retirement
- Relocation Assistance
- Stock Purchase Program
- Company Equity
- 401(K) With Company Matching
- 401(K)
- Pension
Professional Development
- Promote From Within
- Mentor Program
- Work Visa Sponsorship
- Lunch and Learns
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
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