Yamaha has an excellent opportunity for a Connected Marketing and Activation Manager II to join our Marine team in Kennesaw, GA. This Connected Marketing and Activation Manager II will be responsible for driving the adoption of Siren Marine and Yamaha Connected products and services in the marketplace. This includes a specific focus on subscription activation strategies and tactics across the entire customer journey and marine ecosystem of OEMs, dealers and customers. The Connected Marketing and Activation Manager II position will also work across all facets of marketing for the Marine Connected division and its Siren Marine subsidiary; this role will drive product and brand awareness, social media, events, media planning, website development, visual design and CRM for Yamaha's Connected customer experience; this role will interface closely with all Yamaha marketing and sales teams to launch campaigns and drive education, sales and adoption for Yamaha's Connected product line.
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What you'll be doing:
- Manage activation strategies and tactics to hit business targets for subscription attachment
- Work with Yamaha boat builder marketing teams, and dealerships to educate, incentivize and drive subscription activations for Connected services
- Utilize, organize and maximize cross functional resources with the Siren - Connected team as well as Yamaha Marine and external vendor partners in support of achieving business metrics
- As part of activation strategies, also focus on enhanced sensor-device sales to enhance the Connected experience and grow sensor revenue
- Developing long and short-term marketing strategy for new and existing products and services from ideation to implementation
- Lead all marketing coordination and execution for the Connected division towards achieving its business objectives and vision to connect all marine products
- Work closely with all marine sales teams to support dealer distribution, education, installation and sales of Connected products
- Drive all marketing, content creation, education and roll out of Marine connected products to OEM partners and boat builders. Manage the Yamaha Connected and Siren Marine brands and consumer marketing across all key marketing channels and touch points to ensure positive brand perception
- Report on results from all marketing activities, and make recommendations on improvements and optimization
- Manage all marketing vendors and technologies; make recommendations on upgrades, best practices and optimizations towards the division's goals
- Work cross functionally throughout the Marine business unit to synergize with all marketing teams, coordinate events, leveraging resources to reach business goals
What you need to be successful:
- Marketing or Business Degree
- 5+ years of marketing experience; 2+ years' experience w direct reports
- Proficiency in the latest marketing systems, technologies and integrations, or willingness to learn
- Proficiency with Microsoft suite of Office products
- Some travel is required. Approximately 10-15%
- Experience in the marine industry and with marine products is a plus, but not required
- Knowledge of IoT and cloud-based products and systems is a plus, but not required
- Ability to self-direct and work independently in the achievement of business goals
- Ability to communicate and coordinate across many different teams and functions including international
Don't meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At Yamaha, we understand that talent comes in various forms, as such we are dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
What's in it for you:
- 401(k) and Profit Sharing
- Fertility Benefits
- 37.5 hour work-week
- Medical, Dental, Vision
- Life and AD&D Insurance
- Wellness Program
- Short-Term Disability Coverage (for hourly roles)
- Long-Term Disability
- Student Debt Repayment Benefits
- Ability to borrow Yamaha product
Reports to: Sr. Manager, Connected Experience and Strategy, Siren Marine
Yamaha Motor Corporation, USA is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability or any other status protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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