Who We Are:
IMG is a global leader in sports, fashion, events and media. The company manages some of the world's greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.
Endeavor is a global sports and entertainment company, home to many of the world's most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.
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WMEF Senior Manager, Digital Marketing
This position will lead the overarching strategy and performance of WMEF's digital properties, including websites, newsletters, livestreaming, and paid social. Our ideal candidate is audience-obsessed, has set up, optimized, and evaluated the performance of paid campaigns across multiple platforms, "speaks" SEO, and has experience developing and championing digital content strategies.
This role exercises strategic rigor to the implementation of an idea, ensuring integration of work between data, creative, and media, and aligning strategies with overarching business objectives and KPIs. Recognizes opportunities for change; creates competitive and breakthrough strategies.
Responsibilities:
- Leads all aspects of quarterly planning and digital strategy development across multiple businesses and platforms - websites, newsletters, and live streaming (NYFW only)
- Proactively advocate for breakthrough digital work leveraging expertise, key learnings, best practices, and platform developments to ensure optimal audience engagement and results, including increased reach and engagement, community growth, and brand affinity growth
- Plan and execute all digital marketing, including Facebook Ads Manager, Google Ad, Words/Analytics, Email Marketing, YouTube, SEO/SEM & more.
- Be hands-on in setting up and optimizing paid campaigns on various platforms, including Meta, TikTok, LinkedIn, Twitter, and Google among others
- Drive organic traffic and improve website rankings with a strong understanding of SEO principles and strategies
- Partner with social media team to help understand, optimize and evaluate performance of paid campaigns
- Leverage data to guide recommendations about high performing content themes, targeting, and budget allocations across multiple platforms
- Continually evolve knowledge of your web and digital performance, competitive and media landscape, and evolving trends in consumer behavior
- Analyze campaign performance data and make data-driven optimizations to maximize performance
- Build and share monthly reporting with site, email, search, display and affiliate channel results and optimization
Requirements and skills:
- At least 6 yrs+ experience managing and growing large-scale client businesses, within a digital agency environment a plus
- Excels at writing creative briefs that are based on a single-minded thought that clearly explains the intended campaign experience to inspire big ideas
- On top of the latest fashion industry and pop culture trends, breakthrough creative campaigns, and emerging technologies
- Ownership of paid media, performance strategy and implementation across channels
- Experience navigating within native platforms such as Google, Meta, TikTok, LinkedIn, Twitter, and others from a paid perspective, as well as working with search and programmatic vendors/platforms
- Solid grasp of SEM techniques and platforms to develop and execute effective paid advertising campaigns that maximize visibility, conversions, and ROI
- Keen business acumen married with a deep knowledge of social/digital media trends including knowledge of nuanced online audiences/communities and how to target them effectively
- Experience in refining campaigns in real-time to optimize against established goals
- Expert knowledge regarding existing and emerging advertising platforms and tech stacks
- A clear understanding of measurement and reporting, experience with tools and analytics
- Ability to collaborate effectively with other teams, including Creative, Development/Analytics, and Social Media, to meet common goals
- A passion for audience building, real-time storytelling, and data
- A demonstrated and proven ability to effectively communicate with third-party vendors, internal leadership and lead with a sense of confidence and gravitas
- Excellent verbal and written communication and presentation skills
- Stellar time-management skills
- Ability to work non-traditional hours, including nights, weekends, and holidays, especially during key fashion months (February, September)
- Team player who operates well in a dynamic, all hands-on deck environment
- Experience in managing junior staffers a plus
Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world's diverse voices.
Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.
Hiring Range Minimum:
$86,250 annually
Hiring Range Maximum:
$115,000 annually