Campaign Manager

About the Role
WME is one of the world's largest talent representation agencies, representing leading talent and creators who engage audiences across YouTube, Instagram, TikTok, and other digital platforms. Collectively, our clients generate audiences at a scale comparable to major media networks, reaching fans and consumers directly through their content. As their influence continues to grow, we are building new ways to position them as the powerful media entities they have become.

To support this growth, we are focused on unlocking new opportunities for clients to engage brands and agencies at scale. Our work centers on creating the infrastructure, relationships, and partnerships that reflect the reach and impact of our clients' content in today's media ecosystem.

As a Campaign Manager, you will work between creators and brands to execute content integration campaigns. You'll partner closely with sales specialists and operations teams to execute campaigns and bring innovative brand-creator partnerships to life. This is an exciting chance to play a key role in a high-growth practice, with direct exposure to top creators and leading media partners, while contributing to the expansion of a unique and evolving business within WME.

Core Responsibilities

Campaign Execution & Optimization

• Project-manage end-to-end content integration campaigns across YouTube and other digital platforms
• Coordinate directly with creators and their teams (agents, managers, lawyers) to ensure timely content delivery, adherence to creative briefs, and FTC compliance
• Track campaign performance and implement optimizations
• Maintain organized campaign trackers with accurate, up-to-date information

• Serve as the primary day-to-day contact for assigned brand clients, translating marketing objectives into actionable creator strategies
• Prepare clear, concise status reports and present campaign learnings during regular client check-ins
• Proactively identify risks and escalate with recommended corrective actions

• Curate and share trend insights, content formats, and creator best practices to enhance creative impact
• Ensure all deliverables adhere to FTC guidelines, platform policies, and client brand standards
• Audit content drafts for proper disclosures, tagging, and alignment with campaign KPIs

• Develop and implement standardized project management systems to improve campaign efficiency and scalability
• Collaborate with sales, agents, and cross-functional teams across WME Group to deliver best-in-class results
• Contribute to the development of scalable processes and resources, helping shape the playbook for content integration execution at WME

• 5-10 years of account or campaign management experience at a digital company, with proven success managing both brand and creator campaigns
• Demonstrated ability to execute multi-platform creator campaigns that drive measurable engagement and ROI
• Deep knowledge of the creator ecosystem, social media platforms, digital marketing, and FTC regulations for sponsored content
• Hands-on experience managing multiple live campaigns simultaneously, including high-budget campaigns (mid-six to seven-figure ranges)
• Exceptional project management skills: organized, detail-oriented, and able to prioritize competing priorities effectively
• Analytical mindset with experience using creator analytics dashboards for reporting and deriving actionable insights
• Excellent written and verbal communication skills, comfortable drafting creative briefs, client presentations, and status reports
• Consultative approach with the ability to guide senior marketing leaders and translate complex data into clear, actionable recommendations

• Highly motivated, competitive, and collaborative, with a drive to exceed expectations
• Nimble and adaptable - comfortable navigating fast-paced, evolving environments and making impactful decisions quickly
• Positive, empathetic, and curious; able to build trust and foster strong team and client relationships
• Self-starter mentality: willing to roll up your sleeves, tackle challenges head-on, and go above and beyond to deliver results

• Play a key role in executing high-impact creator campaigns for some of the world's most influential talent and brands
• Work directly with top creators and their teams, shaping how content is integrated into multi-platform marketing campaigns
• Influence the development of scalable processes and playbooks for content integration, helping define best practices across the business
• Gain direct exposure to senior leadership while collaborating closely with sales, agent, and cross-functional teams
• Blend the fast-paced, hands-on environment of campaign management with the resources and reputation of a globally recognized talent representation company