Salesforce Marketing cloud Lead-Hybrid

Req Id: 78205

City: Dallas

State/Province: Texas

Posting Start Date: 7/24/25

Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company focused on building innovative solutions that address clients' most complex digital transformation needs. Leveraging our holistic portfolio of capabilities in consulting, design, engineering, and operations, we help clients realize their boldest ambitions and build future-ready, sustainable businesses. With over 230,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world. For additional information, visit us at www.wipro.com.

Job Description:

Job Description

5-8 years of experience in Defining and evolving the enterprise marketing automation strategy using Salesforce Marketing Cloud.
Serve as the technical lead and platform SME across departments for SFMC initiatives.
Provide architectural guidance for multi-channel campaigns (Email, SMS, Push, Web).
Translate business requirements into technical solutions and scalable designs.
Design and manage complex triggered send architectures, including API integrations with external platforms.
Ensure scalability, reliability, and monitoring of all Trigger Send.
Architect and oversee advanced automations in Automation Studio and multi-step, multi-path journeys in Journey Builder.
Lead the development of modular, reusable SQL queries, AMPscript, and SSJS components.
Govern the use of Business Units, Send Classifications, Sender Profiles, and Data Retention Policies.
Manage user roles and permissions, platform audits, and access control models.
Optimize platform usage and performance, including monitoring API call volumes, data consumption, and automated jobs.
Implement data encryption, compliance frameworks, and security best practices (e.g., GDPR, CAN-SPAM, HIPAA).
Mentor junior SFMC team members and serve as a technical coach.
Collaborate with cross-functional teams: Marketing, IT, Data Science, and Product.
Define best practices, documentation standards, and automation frameworks

Qualifications:

Hands-on experience in Salesforce Marketing Cloud including Email Studio, Automation Studio, Journey Builder, Contact Builder.
Advanced skills in AMPscript, SSJS, SQL, and REST/SOAP APIs.
Proven experience with triggered and transactional messaging architecture.
Strong understanding of data modelling, ETL processes, and SFMC contact management.
Experience integrating SFMC with SFMC, external APIs, and middleware platforms

Certifications preferred:

Salesforce Marketing Cloud Consultant
Marketing Cloud Developer
Email Specialist

Mandatory Skills: Salesforce Marketing Cloud .

Experience: 5-8 Years .

Expected annual pay for this role ranges from $60,000 to $1,35,000 . Based on the position, the role is also eligible for Wipro's standard benefits including a full range of medical and dental benefits options, disability insurance, paid time off (inclusive of sick leave), other paid and unpaid leave options.

Reinvent your world. We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention. Come to Wipro. Realize your ambitions. Applications from people with disabilities are explicitly welcome.