Senior Marketing & Content Strategy Lead, Corporate & Investment Banking
2 days ago• Washington, DC
About this role:
This role is responsible for developing client-centric marketing programs and content strategies for Wells Fargo's Corporate & Investment Banking (CIB) businesses. Partnering closely with CIB leadership, the individual will lead the creation of differentiated, integrated campaigns and forward-looking thought leadership initiatives that deepen client engagement and elevate the firm's industry credibility. This position is available in Charlotte, NC; Minneapolis, MN; New York, NY; or Washington, DC, and offers a hybrid work schedule. The Wells Fargo job profile is Senior Lead Marketing Consultant.
In this role, you will:
- Develop strategic marketing and content initiatives that elevate awareness of CIB's growth, reinforce its market position, and drive market share.
- Design and execute multi-channel thought leadership programs that bring strategic priorities to life-both independently and in collaboration with external agencies.
- Optimize CIB content across all platforms and channels, ensuring alignment with audience expectations and channel-specific best practices (e.g., print, digital, video, podcasts, social media, whitepapers, newsletters, webinars, and events).
- Use qualitative and quantitative insights to inform content strategy, creative direction, and design decisions.
- Collaborate with UX designers to deliver a best-in-class user experience that boosts engagement, followership, and impressions.
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- 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
- Experience crafting brand-building content strategies for investment banks, asset managers, and B2B financial services organizations
- Experience developing integrated content strategies that drive brand awareness and client engagement
- Experience designing thought leadership campaigns across various platforms and channels
- Experience utilizing qualitative and quantitative insights to refine content strategy
- Experience building strong relationships and collaborating across large organizations
- Experience presenting information in a manner that persuades, and influences decision makers
- 401 South Tryon Street - Charlotte, NC ($139,000 - $217,000)
- 600 South 4th Street - Minneapolis, MN ($153,000 - $239,000)
- 150 East 42nd Street - New York, NY ($167,000 - $260,000)
- 1700 K Street, NW - Washington, DC ($167,000 - $260,000)
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.
$139,000.00 - $260,000.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
14 Nov 2025
* Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
Client-provided location(s): Washington, DC
Job ID: WellsFargo-R-500679-4
Employment Type: FULL_TIME
Posted: 2025-10-25T18:08:18
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- FSA
- HSA
- Mental Health Benefits
- Short-Term Disability
- Long-Term Disability
Parental Benefits
- Adoption Assistance Program
- Family Support Resources
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Fertility Benefits
- Return-to-Work Program
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Volunteer Time Off
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Stock Purchase Program
Professional Development
- Tuition Reimbursement
- Access to Online Courses
- Internship Program
- Associate or Rotational Training Program
- Promote From Within
- Mentor Program
Diversity and Inclusion
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