Senior Brand Strategy & Implementation Lead

About this role:

Reporting to the head of Brand Activation, this individual contributor role will serve as a trusted strategic advisor to Marketing and Business leaders across the Strategy, Digital, and Innovation (SDI) and Technology, and B2B line of business teams including Commercial Banking, Corporate & Investment Banking and Global Payments & Liquidity. The position plays a key role in bringing the Wells Fargo primary brand strategy to life by integrating it into business initiatives and customer experiences. This includes delivering brand architecture and naming solutions, developing value propositions, and crafting positioning and messaging strategies. This position can sit in Charlotte, NC; New York, NY, or San Francisco, CA and offers a hybrid work schedule. The Wells Fargo job profile is Senior Lead Marketing Consultant.

In this role, you will:

• Championing the primary brand strategy to foster differentiation and relevance through a consistent and unified brand experience across the enterprise
• Drive brand cohesion and customer clarity through the development of architecture and naming systems, customer value propositions, positioning, and messaging strategies
• Partner with lines of business and enterprise support functions to integrate the enterprise brand strategy into key business initiatives
• Monitor performance metrics to gain a comprehensive understanding of how brand strategy impacts overall business performance
• Leverage brand measurement methodologies to inform strategic decision-making across products, services, and customer experiences

Required Qualifications:

• 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Experience applying visual and verbal identity standards across all customer touch points
• Experience translating brand strategy into actionable business and customer strategies
• Experience consulting and influencing senior leaders, partners, and peers
• Experience building strong relationships and collaborating across large organizations
• Experience managing a marketing governance program for an enterprise or Line of Business
• Experience leveraging digital tools to maintain uniform messaging across all touch points

Office Locations & Pay Ranges:

• 401 South Tryon Street - Charlotte, NC ($139,000 - $217,000)
• 150 East 42nd Street - New York, NY ($167,000 - $260,000)
• 333 Market Street - San Francisco, CA ($167,000 - $260,000)

Pay Range

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.
$139,000.00 - $260,000.00
Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

Posting End Date:
2 Sep 2025
* Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.

Client-provided location(s): Charlotte, NC

Job ID: WellsFargo-R-487485-2

Employment Type: FULL_TIME

Posted: 2025-08-30T18:08:27