VP, Audience Insights & Strategy - CNN

Your New Role

We are CNN. The world's most essential and engaging source of digital news. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.

We are seeking a visionary Vice President of Audience Insights & Strategy to lead the transformation of how we understand, engage, and grow our audiences across platforms. This executive role will oversee a newly expanded, dual-mandate organization responsible for driving long-term audience strategy and enabling real-time editorial decision-making with data-backed insight.

This is a senior leadership role that represents a step-change in how we orient around work and prioritization in support of our North Star Mission-in building habits, loyalty, and meaningful consumer experiences. The ideal candidate will bring a deep understanding of audience behavior, strong editorial sensibility, and a track record of partnering with newsroom, product, and platform leaders to operationalize strategy at scale.

Key Responsibilities

Strategic Leadership

• Define and lead data-informed digital audience development frameworks, aligning audience growth, engagement, and retention objectives with editorial, platform, and product goals.

• Orient the organization's focus toward habit-forming content strategies driven by user needs and behavior.

• Champion a consumer-centric editorial experience, ensuring decisions across touchpoints are aligned to long-term audience and business goals that are in balance with near-term revenue and content monetization realities.

Organizational Oversight

• Lead and expand a high-impact team that includes:

• Embedded Audience Editors across newsroom verticals to provide real-time audience insight, coverage guidance, and performance feedback.
• A central Audience Strategy & Insights team that owns the partnership with Data teams to operationalize audience engagement frameworks, make databacked insights actionable, and support the development of editorial content strategy.

• Serve as a cross-functional partner to leaders in Editorial, Product, Marketing, Growth, and Data to create shared objectives and measurement frameworks.

• Partner with other audience leaders to ensure cohesion across all platforms where users engage with CNN Insight & Execution

• In partnership with Data teams and organization, develop audience reports, frameworks, and workflows to support daily publishing, content planning, and programming strategies.

• Lead the evolution of our SEO and platform optimization strategies from tactical to strategic, embedding them within a larger audience development approach.

• Identify long-term behavioral trends and white-space opportunities for content development, packaging, and delivery.

• Lead a team that focuses on building deep partnership and trust cross-functionally with interdependent functions like Global News, Editorial, Video, Product, Growth, etc.

Cultural Impact

• Serve as the internal voice of the audience-making insights actionable, accessible, and embedded into everyday decision-making.

• Drive organizational education and adoption of a modern audience mindset through training, onboarding, and leadership influence.

• Inspire a culture of curiosity, experimentation, and shared success metrics across editorial and platform teams.

Qualifications

• 7-10 years of experience in audience strategy, content analytics, editorial insights, or a related function in a digital media or content-driven organization.

• Proven success partnering with editorial leaders to translate insight into action- shaping both real-time coverage and long-term content strategies.

• Deep understanding of cross-platform user behavior across web, app, search, newsletters, social media, and streaming environments.

• Demonstrated experience building and managing high-performing, multi-disciplinary teams.

• Fluency in content performance analytics, habit-formation metrics (e.g., frequency, recency, retention), and editorial planning cycles.

• Editorial judgment and strategic thinking that aligns data with brand, mission, and audience expectations.

• Exceptional communication and stakeholder management skills, especially across matrixed organizations

How We Get Things Done...

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $184,800.00 - $343,200.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.