Social Media Lead (Thailand), HBO Max Asia

Welcome to Warner Bros. Discovery... the stuff dreams are made of.

Who We Are...

When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

At HBO Max, storytelling takes center stage. We're one of the world's most iconic entertainment brands - home to bold originals and unforgettable characters. While audiences binge award-winning content, breaking news, and sports around the clock, our teams stay busy at work creating what's next in streaming. From Succession, Euphoria, and The Sopranos to global franchises like Game of Thrones and Harry Potter, our content sparks conversation and shapes culture.

HBO Max delivers boundary-pushing stories across genres and platforms, connecting millions of viewers across 90 countries globally- and we're just getting started. We're home to the most talked about shows and movies, granting audiences access to the worlds of HBO, Harry Potter, DC, Warner Bros., ID, Adult Swim, A24, and more. Turn your streaming obsession into a career- we're hiring!

Your New Role
If someone asks "What house are you?" Do you think, "Hogwarts, Westeros or Dune?" Do you have an FYP full of TV and movie memes? Are you bursting to talk to about the latest episode of the White Lotus or debate the merits of the Oscar winners at lunch? Are you guilty of - occasionally - starting another new show right before bed?

And are you a creative leader who asks themselves - will this idea drive a headline? Do you live to make breakthrough, fan-driven ideas that will resonate within Thailand? Do you have a track record of creating viral, high-impact campaigns that get fans talking? Are you happiest sitting at the intersection of entertainment, marketing, and social media culture? If so, this may be an opportunity for you to make a huge mark.

WBD is looking for a Social Media Lead (Thailand) for HBO Max and WBD Brands in Asia Pacific. In this role, you'll set the creative strategy and lead the execution of innovative social media campaigns that build fandom, cultural relevance, and audience engagement for the streaming business in Thailand. You'll push creative boundaries, shape bold, disruptive content, and transform must-watch entertainment moments into unmissable social phenomena.

Your Role:
Creative & Strategic Leadership

• Lead the creative direction of social media storytelling, ensuring that our brands remain at the forefront of culture, conversation, and entertainment trends in Thailand.
• Develop and implement a visionary, best-in-class social strategy that enhances audience engagement, brand equity, and platform growth.
• Oversee the development of high-impact content, from viral video formats and interactive storytelling to platform-native campaigns.
• Stay ahead of digital trends, identifying new creative formats, engagement strategies, and content opportunities to elevate our brand in Thailand.
• Partner closely with communications, marketing, and programming peers and bring your social-first perspective to make every idea and campaign as great as it can be.

Content Innovation & Fan Engagement

• Spearhead bold, experimental, video-first and entertaining social across TikTok, Instagram, Twitter/X, YouTube, WhatsApp, and emerging platforms.
• Build a compelling social media entertainment experience that sparks conversation and fandom and turns casual viewers into dedicated fandoms within the market.
• Develop a real-time content and engagement playbook, activating timely responses to cultural moments and entertainment news.
• Ensure all content is tailored for the Thai audience, reflecting the authentic voices, humour, and cultural nuances of the market.

Collaboration & Communication

• Inspire and lead high-performing agency partner teams to drive best-in-class execution.
• Cultivate a fast-paced, collaborative, and high-energy creative culture that thrives on innovation and agility.
• Understand the business strategy and make choices in pursuit of the best outcomes for the company.

Performance & Data-Driven Creative Strategy

• Utilize analytics, audience insights, and social listening to continuously optimize creative strategies and drive engagement.
• Develop a test-and-learn approach, leveraging data to experiment with new formats, content types, and audience growth tactics.
• Partner with the paid media team to blend organic and paid strategies, maximizing impact across social ecosystems.

Influencer & Partnership Strategy

• Cultivate strategic relationships with creators, influencers, and digital tastemakers to amplify content and drive engagement.
• Identify and activate collaborations with entertainment brands, talent, and pop culture voices to expand reach and brand affinity.

Qualifications & Experience

• Minimum 7 years of recent experience as a leader in social media for entertainment, preferably as a Creative Director or Social Lead for Thailand.
• A deep understanding of digital entertainment culture, including social-first storytelling, memes, viral formats, and fan-driven engagement.
• A creative mindset with a strategic approach, blending data, insights, and cultural trends to craft high-impact, fan-driven campaigns.
• Exceptional team-building skills, with a track record of inspiring creative teams and driving excellence at scale.
• Experience working with high profile creatives and talent.
• The ability to thrive in a fast-moving, high-energy environment, balancing multiple projects and priorities with agility.

How We Get Things Done
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Additional Information
On June 9, 2025, Warner Bros. Discovery announced plans to separate into two
publicly traded companies, Warner Bros. and Discovery Global, with an expected completion in mid-2026. For more details, including leadership appointments and information on individual brands, please visit our newsroom here.

Although you will be hired by Warner Bros. Discovery, upon the planned separation in 2026, your employment likely will transition to Warner Bros. Company. During this period of transformation, you'll have an exciting opportunity to lay the foundation at one of the world's premier entertainment brands.

How We Get Things Done...

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Client-provided location(s): Bangkok, Thailand

Job ID: Discovery-WAMEGLOBALR000099571EXTERNALENGLOBAL

Employment Type: OTHER

Posted: 2025-10-24T19:58:41