Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
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YOUR NEW ROLE
This role will lead the planning and execution of editorial-driven campaigns, focused on tentpole events, special content highlights & seasonal/community-driven initiatives, reporting into the Manager.
Key responsibilities:
- Develop and execute detailed plans for editorial and merchandising campaigns centered around tentpole events and significant releases. Ensure that campaign execution aligns with content themes and viewer interests.
- Adapt and coordinate global campaign strategies to fit local market nuances and cultural context, maintaining brand consistency while maximizing local engagement.
- Work seamlessly with the Merchandising team to ensure that campaign elements are well-integrated, optimizing both editorial content and catalogue merchandising to create a cohesive user experience
- Facilitate collaboration across Editorial, Merchandising, Content, and Analytics teams to gather insights and form strategies that enhance campaign effectiveness and content discoverability.
- Track and analyze campaign performance, using data to assess effectiveness and inform future campaign strategies. Provide reports on key performance indicators and insights into audience behaviour.
- Stay informed on industry trends, audience preferences, and competitive activities to continuously refine and innovate campaign approaches
- Collaborate with Marketing, Creative Services, Social, Acquisition and stay abreast of the latest shifts and changes on schedules and updates.
Qualifications & Experience
- Education: At least Diploma or Bachelor's Degree in Media or a related field
- Prior Experience / Industry: At least 2 years of experience in merchandising or media industry particularly in the streaming space.
- Has experience analysing data and using it to optimize the right time and right place to present the right content to our subscribers. Working knowledge of evolving performance metrics and implementation into strategy.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Be consumer-obsessed and understands the viewers' connections with their favourite content.
- Detail-oriented and organized, with the ability to manage multiple tasks and priorities in a fast-paced environment.
- Expert knowledge on respective areas of content, deep familiarity with WBD's catalogue, strong familiarity with competitor's content and curious of trends in the media business overall.
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.