Paid Social Analyst
Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
At HBO Max, storytelling takes center stage. We're one of the world's most iconic entertainment brands - home to bold originals and unforgettable characters. While audiences binge award-winning content, breaking news, and sports around the clock, our teams stay busy at work creating what's next in streaming. From Succession, Euphoria, and The Sopranos to global franchises like Game of Thrones and Harry Potter, our content sparks conversation and shapes culture.
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HBO Max delivers boundary-pushing stories across genres and platforms, connecting millions of viewers across 90 countries globally- and we're just getting started. We're home to the most talked about shows and movies, granting audiences access to the worlds of HBO, Harry Potter, DC, Warner Bros., ID, Adult Swim, A24, and more. Turn your streaming obsession into a career- we're hiring!
The Role
The Paid Social Analyst will lead the implementation and development of the paid social channel, maximizing subscriptions to HBO Max at cost-effective levels. Reporting to the Paid Social Manager, the successful candidate will also integrate cross-functionally, regularly liaising with other teams within Subscriber Acquisition and the wider business org.
Specific Responsibilities
- This role with work closely with the Paid Social Manager, to leverage bid-based buying techniques and optimization campaigns across several platforms, including Meta, Snap, TikTok, Twitter, Pinterest, Reddit.
- Help to build, traffic, and QA paid social campaigns within the social buying platforms while training to be able to manage optimizations.
- Support the paid media strategy and performance of Paid Social
- Contribute to Paid Social planning and vendor meetings, ensuring both functions are optimized to achieve high levels of growth with a focus on Return on Investment (ROI)
- Work closely with the planning teams to recommend paid social strategies and budget.
- Clearly communicate campaign performance metrics and facilitate reporting, with a critical eye for accuracy.
- Effectively document strategies and approach to drive common understanding.
- Manage ad trafficking to ensure campaigns run accurately and deliver in full.
- Keep abreast of market trends and developments
Requirements
- Minimum 1 year of digital paid media buying experience, ideally with in-platform Social Media partners.
- Understanding of paid media, attribution, conversion tracking, and marketing KPIs.
- Self-starter, highly motivated, positive demeanor, and excellent communicator.
- Polished with excellent interpersonal and communication skills (verbal and written).
- Data-driven mindset and a comfort with numbers.
- Proficient in Productivity/Collaboration tools such as Office 365 or Google Workspace, particularly excel.
- Proven project management, self-organization and prioritization skills
- Ability to multi-task with effective resolution management in a fast-paced environment.
- Ability to adapt to change and continually evolve skills to meet the ever-changing needs of the direct-to-consumer and digital industry.
- College degree required.
- Must have the legal right to work in the country you are applying for.
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA With Employer Contribution
- HSA
- HSA With Employer Contribution
- Fitness Subsidies
- On-Site Gym
- FSA
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Adoption Leave
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
- On-site/Nearby Childcare
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Casual Dress
- Happy Hours
- Company Outings
- Snacks
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Unlimited Paid Time Off
- Sabbatical
- Volunteer Time Off
- Summer Fridays
Financial and Retirement
- 401(K) With Company Matching
- Company Equity
- Stock Purchase Program
- Performance Bonus
- Relocation Assistance
- Financial Counseling
- 401(K)
- Profit Sharing
Professional Development
- Tuition Reimbursement
- Promote From Within
- Mentor Program
- Shadowing Opportunities
- Lunch and Learns
- Internship Program
- Work Visa Sponsorship
- Leadership Training Program
- Associate or Rotational Training Program
- Learning and Development Stipend
- Access to Online Courses
- Professional Coaching
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)