Merchandising Specialist, Ingest Partners (Fixed-Term Contract)

Welcome to Warner Bros. Discovery... the stuff dreams are made of.

Who We Are...

When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

At HBO Max, storytelling takes center stage. We're one of the world's most iconic entertainment brands - home to bold originals and unforgettable characters. While audiences binge award-winning content, breaking news, and sports around the clock, our teams stay busy at work creating what's next in streaming. From Succession, Euphoria, and The Sopranos to global franchises like Game of Thrones and Harry Potter, our content sparks conversation and shapes culture.

HBO Max delivers boundary-pushing stories across genres and platforms, connecting millions of viewers across 90 countries globally- and we're just getting started. We're home to the most talked about shows and movies, granting audiences access to the worlds of HBO, Harry Potter, DC, Warner Bros., ID, Adult Swim, A24, and more. Turn your streaming obsession into a career- we're hiring!

Your New Role...

The HBO Max, Partnership Merchandising Specialist is responsible for maximizing the full potential of content HBO Max content offering with focus on the various Ingest Partner experiences. This role reports to EMEA VP Merchandising.

Please note - this is a fixed-term contract position, initially for 12 months.

Your Role Accountabilities...

• Operational
  • Responsible for initial framework set-up of each new Ingest partner based on limitations, features and functionalities specific to the given partner's platform.
  • Together with the other Partnership Specialist the main POCs for the respective Partners' team for operational issues, communications, updates.
  • Responsible for executing day-to-day operations of Homepage in the partner's own back-end system [trainings to be provided]
  • Main POC between EMEA Merchandising team [and specifically the local Merch of the market relevant for the partner] and the partners, making sure, the feedback from the local market is incorporated in the planning and implementation of the partners platform.
  • Power user of Site Builder (our Content Management System) and the relevant partner's own back end once trained
  • Power user of tools and algorithms to automate and personalize content delivery based on impression goals and audience behaviour based on partner platform limitations, functionalities
  • Deal with automated curations and leverage recommendation engines to enhance personalization
  • Collaborate with Merchandising Analysis & Insights team to receive the right data to inform merchandising decisions
  • Partners with the campaigns team to collaborate on strategy and implement locally; supports the campaign within their page experience
  • Supports other merchandising team members on troubleshooting, diagnosing, and making sure high priority impact issues are being followed through by the correct teams and solved in a timely manner
• Strategy

• Adapts Global and EMEA Merchandising strategies with an eye to make it relevant to local audiences and features, functionalities and limitations of the partners' platform and local market.
• Contributes to the tagging process in coordination with the broader merchandising team
• Cooperate on strategy for all LOP and Local Acquisitions to reflect priorities for the given market and given partner.
• Acts as a Merchandising primary point of contact for the relevant stakeholders from Operations, Marketing and Partnership teams.
• Leverages merchandising strategies to improve content discoverability, minutes/impression, impression efficiency, content diversity, and other relevant KPIs that improve the engagement/retention of subscribers and the performance of content on HBO Max
• Uses data to drive decisions; shares actionable insights and recommendations with the Global Merchandising team as well as other stakeholders
• Stays in sync and connected to the pulse of the market to leverage zeitgeist moments into content discovery opportunities
• Contributes to overall strategy through cross-team collaboration, sharing successful curation strategies that can be used outside their primary page
• Contribute to tooling improvements and workflow efficiencies

• Passionate about all things content: Expert knowledge of local content, deep familiarity with WBD's catalogue, strong familiarity with competitor's content generally
• Data-Driven: Comfortable analysing data and using it to optimize our work: level of effort vs consumer impact. Demonstrated evidence of implementing shifts in strategy based on quantitative evidence, working command of evolving performance metrics.
• Consumer Obsessed: tenacious focus on the consumer, delivering seamless and delightful experiences, connecting them with their favourite content
• Operational Excellence:
  • Relentless pursuit of operations and work-flow efficiency
  • Proficiency in digital merchandising operations and workflows with a commanding knowledge of various merchandising tools and CMSs
  • Ability to quickly learn, assimilate, and train others on new processes and product innovations.
  • High self-initiative with the ability to work well under pressure and with minimal supervision
• Interpersonal Excellence:
  • Strong verbal and written communication skills