Senior Manager, Product Marketing

Position Summary...

What you'll do...

Are you a dynamic marketing professional with a passion for launching early-stage products? Do you excel at storytelling and find excitement in refining the ideal customer profile and crafting value propositions that resonate? Join us at as Senior Product Marketing Manager and take the lead in shaping how we position and market our products. Be part of a forward-thinking, startup culture that's backed by one of the world's leading retailer.

We're the B2B masterminds empowering retailers of all sizes and categories with transformational retail technologies that have scaled across Walmart globally. As the Senior Product Marketing Manager, you will conduct market and competitive landscaping, define target segments and personas, craft unique value propositions and drive integrated product marketing campaigns,

• Create comprehensive messaging frameworks that articulate the product's features, benefits, and differentiation points. This includes identifying key messaging pillars and mapping them to various customer personas and use cases.
• Lead messaging and positioning efforts for new product launches or feature releases. Develop launch plans that outline messaging strategies, communication channels, and rollout timelines to generate excitement and drive adoption.
• Work closely with product development teams to understand the product roadmap, features, and functionalities. Translate technical specifications into customer-centric messaging that resonates with the target audience.
• Collaborate closely with product management, sales, and other cross-functional teams to ensure alignment on product positioning and messaging.
• Conduct market research and competitive analysis to identify market trends, customer needs, and product differentiators.

• Lead the development and execution of go-to-market strategies for new product launches and feature releases.
• Define target segments, value propositions and distribution channels to drive product adoption and revenue growth.
• Partner with sales and partner teams to drive awareness, generate leads, and enable sales effectiveness.
• Gather feedback from customers, sales teams, and other stakeholders to continuously iterate on the GTM strategy and improve future launches. Incorporate learnings to refine messaging, positioning, and go-to-market approaches.

• Create comprehensive sales enablement resources such as sales decks, battle cards, product guides, FAQs, and objection handling documents. These materials should provide sales teams with the necessary information to effectively communicate the value proposition and features of the product.
• Develop sales playbooks that outline messaging frameworks and objection handling for selling. These playbooks should serve as a reference guide for sales reps during customer interactions.
• Partner to create product-related content and assets such as solution sheets, demo videos, and case studies to support marketing and sales efforts.
• Co-conduct product training sessions with the product owners to ensure a deep understanding of our products and their value proposition.

• 8+ years of experience in product marketing or related roles.
• Proven track record of developing and executing successful product marketing strategies in a B2B or technology environment.
• Strong understanding of market dynamics, customer insights, and competitive landscape.
• Excellent communication and storytelling skills, with the ability to distill complex concepts into clear and compelling messaging.
• Experience working cross-functionally with product management, sales, and other teams to drive product success.
• Proficiency in market research, data analysis, and customer segmentation techniques.
• Familiarity with marketing automation platforms (HubSpot a plus), CRM systems, and other marketing technology tools.
• Willingness to travel for events, customer meetings, and team collaboration, as needed.