Senior Manager, Communications - Content Experience & Creative - Search Strategy
Position Summary...
What you'll do...
Walmart Global Communications is seeking a dynamic and experienced Senior Manager - Search Strategy to lead information discovery approaches across internal and external platforms. This role is ideal for a naturally curious, forward-thinking individual who can guide the transition from keyword-based to semantic/GenAI search capabilities across our communication product suite. The successful candidate will drive strategic transformation, continuous optimization, and business priority alignment to enhance how key audiences engage with Walmart's content. This role also serves as the business owner for content relevancy products (search and analytics) and a trusted source for SEO best practices.
About Global Communications
Global Communications at Walmart is at the forefront of how we tell our story-internally and externally. We leverage innovative technologies and strategies to ensure our associates, customers, and stakeholders receive timely, relevant, and impactful information. This role sits at the intersection of content, technology, and strategy, helping shape the future of how Walmart communicates.
What You'll Do
- Lead the evolution from keyword-based to semantic and GenAI-powered search across internal and external platforms.
- Shape and execute search strategies that elevate how Walmart communicates its story.
- Align search initiatives with business priorities, ensuring measurable impact and risk mitigation.
- Build and manage feedback loops to continuously improve search relevance and performance.
- Leverage data and analytics to refine search outcomes and inform decision-making.
- Champion an analytics-driven approach to content strategy and audience engagement.
- Define and prioritize enhancements and fixes in collaboration with product and engineering teams.
- Maintain a forward-looking product roadmap that balances short-term wins with long-term vision.
- Oversee documentation and cross-functional collaboration to support machine learning and AI-driven solutions.
What You'll Bring
- Proven experience in search strategy, SEO, or related fields, especially with semantic and GenAI search.
- Proficiency in data analytics and decision-making based on data.
- Familiarity with search technologies, UX, and digital content management.
- Ability to analyze query logs and identify search quality improvements.
- Background in text processing, information retrieval, NLU, or machine learning.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $90,000.00-$180,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include:
- Stock
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Communications, Marketing, Fine Arts, Graphic Design or related field and 3 years' experience in creative or content experience, project management, or a related field OR 5 years' experience in creative or content experience, project management, or a relevant area.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Certification in Multimedia Production Management (MPM), Certified Multimedia Professional (CMP) certification, Experience leading creative teams and managing large scale content projects.
Primary Location...
702 Sw 8Th St, Bentonville, AR 72716, United States of America
Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion