Senior Director, Communications - WMUS Always On Consumer & Campaigns

Position Summary...

This creative position plays a key role in shaping how Walmart U.S. communicates with the world. Reporting to the Group Director, Strategy and Campaigns, you will lead the development and execution of large-scale consumer campaigns and proactive storytelling that bring Walmart's to life and excites customers.

You'll collaborate to identify opportunities for breakthrough communications that amplify the brand's voice and connect with customers in meaningful, relevant ways. The ideal candidate is a strategic and creative thinker with deep campaign experience, a strong media instinct, and a bias for execution in fast-paced, high-impact environments.

What you'll do...

As the Senior Director, Campaigns, you'll build and drive large-scale consumer campaigns that shape perception, support business goals, and elevate Walmart's reputation. You will oversee major integrated campaigns, working across teams and agency partners to deliver stories that inform, inspire, and resonate.

Key Responsibilities:

• Team Leadership
  Lead and support a focused team of communications professionals, providing clear direction, hands-on guidance, and growth opportunities. Foster a collaborative environment that emphasizes quality, agility, and alignment with business priorities.

• Lead Integrated Consumer Campaigns
  Drive the development and execution of consumer-facing campaigns that that shape brand perception and behavior. Manage strategy, messaging, agency partnerships, creative, and measurement to ensure consistent and compelling brand storytelling.

• Proactive Storytelling Strategy
  Identify and act on proactive storytelling opportunities that align with Walmart U.S. priorities-spanning merchandising, innovation, customer value, and community impact. Package stories that resonate across national and local media, owned channels, and social platforms.

• Cross-Functional Collaboration
  Partner with teams across Communications, Marketing, Merchandising, Operations, and Insights to ensure campaign alignment and integration. Serve as a trusted partner to internal stakeholders, supporting clear and coordinated messaging.

• Media Engagement and Narrative Execution
  Shape pitches, build narratives, and deliver breakthrough coverage. Ensure all campaign efforts are rooted in insight, relevance, and brand consistency.

• Agency and Project Management
  Manage campaign timelines, scopes, and deliverables with internal and external teams. Track progress, evaluate results, and adapt in real-time to optimize effectiveness.

• Insight-Driven Content Development
  Use data, research, and customer feedback to inform messaging, tailor narratives, and measure impact across audiences and platforms.

• GenAI Super User
  Utilize technology tools including GenAI to ensure you and your team operate effectively and efficiently.

• Delivering creative, integrated campaigns that shape public perception and drive engagement.

• Bringing a proactive mindset to uncover stories that matter-and bringing them to life with clarity and authenticity.

• Collaborating across functions to ensure message cohesion and campaign amplification.

• Inspiring cross-functional teams with strategic direction, executional excellence, and storytelling discipline.

• Operating with agility, accountability, and optimism in a fast-paced environment.