Manager, Digital Media

Our Marketing team has flexibility on location, you can live within driving distance to one of our hubs: Bentonville, AR, Hoboken, NJ, San Bruno, CA, Sunnyvale, CA or Los Angeles, CA. We're moving toward 3 days in the office per week, with flexibility.

What You'll Do:

As Manager, Reporting and Publishing, you will play a crucial role in leveraging data to lead our day-to-day reporting from executive dashboards to social listening. You will also have publishing across all our channels, upholding our brand safety standards. Leading daily calendaring sessions and publishing is a key element to our daily operations within brand social.

Digital Marketing Strategy: Understands and supports the development of Walmart's digital media strategy. Uses large and complex data sets; leverages a combination of tools, and sophisticated analysis techniques. Develops insights to suggest improvements to channel strategy that will differentiate Walmart in the marketplace. Participates in product development roadmap sessions with product development teams.

(ALL CHANNELS): Lead day to day reporting for the brand social team and execute quick data pulls, analysis, and creation of effective presentations.

(ALL CHANNELS): Mastering of social calendaring/publishing tools to support and lead our brand social team through our calendaring process, this individual will evaluate posting cadence and timing by channel to create the most effective post for our channels. This person will also be proficient in tagging our posts to various campaigns and business priorities to ensure complex data is collected and refined by the tool.

(Channel specific) Performance Social and Display: Reviews performance reports and dashboards; evaluates performance to determine changes to optimization approach. Identifies advertising and display areas for potential improvement and reports on channel performance gaps. Identifies retargeting opportunities and creates re-targeting plans based on portfolio analysis.

(Channel specific) Organic Search: Continuously generates ideas and approaches to improve organic search results (including estimating keyword data and meta structure development) for small-to-medium sized campaigns. Demonstrates technical expertise through completing complex SEO optimization activities, recommending changes to site architecture, content, linking and other factors to improve SEO positions for target keywords. Evaluates organic search performance on an ongoing basis, identifies appropriate levers, determines key methodologies and reports to gain critical insight on SEO program performance. Continues to build and evolve knowledge of organic search trends and best practices.

You will make an impact by:

• Becoming the subject matter expert and the "face" of brand social reporting.
• Becoming the owner from data pulls to utilizing our reporting tools to supply the team with impactful and insightful reports.

You'll sweep us off our feet if:

• Proven track record of comfort around systems and data.
• Hands-on experience with social media platforms and digital marketing campaigns
• Expert in Microsoft excel
• Deep experience in leading project work and execution
• Experience working cross-functionally with different teams
• Creative storytelling to enhance post-performance recaps
• Ability to identify target audience preferences and trends

Minimum qualifications:

• BA/BS in Business, Marketing or related field (or equivalent experience)
• 2-3 years' experience managing social media campaigns and social media management tools.
• Strong organizational skills
• Understanding of general social media analytics and KPIs
• Strong sense of ownership and accountability
• Ability to lead projects and be a self-starter
• Outstanding project management skills and ability to show ownership, appropriately prioritize, and meet deadlines.
• Ability to operate effectively and adapt in a fast-past, ever-evolving environment.

How you'll thrive at Walmart:

• Performance-based incentive awards
• 401k with company match
• Discounted employee stock purchase plan
• Paid parental leave.
• New surrogacy & adoption benefits
• Unlimited Flex Time Off
• Working alongside a diverse group of collaborative and innovative team members
• Opportunity for growth and development across several areas of the Fortune 1 organization
• And much more

Equal Opportunity Employer

Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.

Who We Are

Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life. careers.walmart.com

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
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You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
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For information about PTO, see https://one.walmart.com/notices .

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Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
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For information about benefits and eligibility, see One.Walmart .

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Hoboken, New Jersey US-10649:The annual salary range for this position is $96,000.00-$186,000.00
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San Bruno, California US-08848:The annual salary range for this position is $104,000.00-$202,000.00
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Additional compensation includes annual or quarterly performance bonuses.
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Additional compensation for certain positions may also include:
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- Stock
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Marketing, Business, or related field and 2 years' experience in marketing or related field OR 4 years' experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Digital marketing (for example, affiliate marketing, display advertising), Working with a cross-functional team

Primary Location...

850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America