Manager, Advanced Analytics - Category Marketing

Position Summary...

What you'll do...

Manager, Category Marketing Analytics

As the Manager, Category Marketing Analytics, you are responsible for providing business insights to drive measurable performance of Marketing within all of Walmart's product categories. You will help develop a holistic understanding of how product categories, marketing channels and other business levers work together to grow customer engagement, drive incremental sales, and contribute to longer term strategic objectives. You will partner closely with Marketing Analytics' Data science, Measurement and Experimentation teams on measurement & optimization methods and on developing and utilizing existing models and tools to establish interdependencies between product categories will collaborate with key parts of Marketing (Performance Marketing, Category Marketing, Brand Marketing, Data Engineering) to develop relevant and timely insights which inform marketing strategy and enable data-driven decision making. Given the size and scale of the Marketing at Walmart investment this position will be highly visible and have an opportunity to make a significant impact across the entire organization.

• Consulting with senior leadership/ business partners to understand overall goals/functional objectives, decipher key business challenges, identify tactics to anticipate and mitigate business challenges/issues and develop potential success criteria.
• Supporting Walmart Category Marketing team by delivering empirically based insights into marketing's contribution to product category performance and growth goals.
• Building customer views to understand the impact of Marketing on customers across all stages of the buying lifecycle including New User Acquisition, Engagement/Retention, and Reactivation.
• Utilizing and integrating DSI (Down-Stream Impact) measurement to quantify the longer-term impact of key HVAs (High Value Action) relating to product category trial and cross shopping behavior to help prioritize performance marketing budget.
• Using Walmart's vast 1st Party and 3rd Party data to analyze customer behavior, build compelling customer segments and activate audience targets to drive business performance across channels.
• Building & maintaining strong working relationships across departments or teams based on trust and mutual respect. Communicating with senior stakeholders to balance stakeholder and analytics perspectives.
• Communicating technical material clearly to a range of audiences and building narratives that provides insight into the factors impacting business performance.
• Focusing efforts on items that have maximum impact to the business.
• Managing a team of onshore and offshore analysts, providing guidance and support, and ensuring that junior analysts have the resources they need to be successful.

• You have a track record of solving challenging & transformational analytics and data science problems at scale - applying your skills, experience and leadership to deliver innovative analytics solutions which drive the company forward
• You operate with customer centricity at the forefront
• You have experience working in multiple business areas / functions / segments
• You can collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
• You have hands on experience and skill communicating complex quantitative information and insights to a broad audience of senior leaders & decision makers
• You can partner effectively with internal stakeholders, including data scientists and data engineers
• You are curious, proactive and comfortable working in unstructured environments
• You have experience driving understanding of customers and their interaction with products, through in-depth analyses of user behavior and engagement
• You have a passion for working in a fast-paced agile environment

• Bachelor's degree in Engineering, Business, Finance, Accounting, Statistics of related filed and 4 years' experience in data analytics or related field
• Expert at SQL and Excel - ability to manipulate large quantities of data to drive business decisions is a must.
• 2+ years of experience leading cross functional teams and influencing Product, Finance, Business Operations and Engineering.
• Strong organizational skills, a strong sense of ownership and accountability, and the ability to lead projects, communicate effectively, and be a self-starter.

• 5+ years of experience in Marketing Analytics, Digital Analytics, or eCommerce Analytics with experience working with marketers to maximize marketing contribution to business performance goals.
• 3+ years of experience leading cross functional teams and influencing partner teams.
• MBA or Master's Degree in Mathematics, Statistics, Computer Science, Engineering or related field.
• Analytics ninja who can come up with analytics framework to answer ambiguous strategic questions from business stakeholders to then deliver data drive insights that create aha moment driving business ahead.
• Knowledge of machine learning and AI techniques to build and implement models that optimize marketing performance.
• Knowledge of statistical concepts and Test/Control methodologies (A/B and multivariate testing).
• Experience leveraging big data technologies (Hive/Hadoop) and modern data visualization tools (Tableau, ThoughtSpot, Looker) to blend data from multiple sources to help answer multi-dimensional business questions.
• Model productionalization, creation/maintenance of data pipelines and data lakes for use in the models is not a focus of this role and done in collaboration with engineering teams.
• Category marketing analytics experience in a retail and/or eCommerce environment.
• Experience building and applying customer segmentation, cohort models and personas to actionable results.

• Performance-based incentive awards
• 401k with company match
• Discounted employee stock purchase plan
• Paid parental leave,
• New surrogacy & adoption benefits
• Unlimited Flex Time Off
• Working alongside a diverse group of collaborative and innovative team members
• Opportunity for growth and development across several areas of the Fortune 1 organization
• And much more