Sr. Marketing Manager

Company Description

Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging – where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world – helping unlock financial access to enable the future of money movement.

Join Visa: A Network Working for Everyone.

Job Description

About Visa Marketing Team

Visa has retained its position as the world's 6th most powerful brand in a recent ranking of The BrandZ Top 100 for 2023. Our brand is our most important asset - it's unique to us. It's more than just our name and logo. It's how we appear in the world, our reputation - how people feel, say, and think about us. We all have a stake in it - this brand is ours. It's our job in the marketing team to continue to protect and grow it.

How people and clients perceive our brand has become increasingly important as the marketing team explores new revenue streams and expands to new audiences. Our research shows that people still think we are just a credit card or payment technology company, even though our brand is well known. Our vision is to be known as the trusted commerce engine, the best pay to pay and to be paid - the world's largest, most dynamic, open network of technology, partnerships, and people.

What a Sr. Marketing Manager does at Visa:

Reporting to the Taiwan Marketing head, the Sr. Marketing Manager leads / supports all marketing initiatives required in the following areas, 

1. Marketing Fundamental

• Deliver in time and full of marketing/IMC initiatives, campaign planning to execution including above the line and below the line marketing activities.
• Work very closely with creative and media agencies
• Be proactive to maintain Visa owned digital platforms e.g. Visa official website, Facebook fan page, benefit platform 
• Work on Visa Taiwan always-on social plan to sustain Visa brand awareness and activities to cardholders.
• Monitor and moderate all media deployment, as well as social platform in a timely manner.
• Lead Cross-Border program (eComm and travel) launch activities from creative and media brief, to working with partners such as Taiwan Travel Bureau, merchants as well as vendor management.
• Brand guard for all public released marketing materials according to Visa guideline
• Working closely with regional team for consumer insights, marketing measurements and Taiwan related collaborations

2. Collaborations with cross-functional team

• Working closely with cross-functional team in country level to collaborate and deliver key product launches.  
• Take charge of data led marketing and explore the essence of DMP model, to embed to media strategy and deployment to optimize investment efficiency to targeted segments
• Work closely with COE/ Hub teams for consumer marketing projects, including creative assets, consumer insights and marketing measurements.

3. Budget management

• Supervise on Forecast, Accrual, Receiving procedures for respective campaigns.
• Manage budgeting change, process, partnership contracts.
• Comply with internal process, such as file keeping and documentation and making sure all process in order with accuracy and complete on time.

Why this is important to Visa.

This Sr. marketing manager will have the opportunity to work internally with cross-functional teams and externally with various partners, as well as participating in both B2C and B2B marketing models. He/she would have the chance to make an impact on business and revenue while strengthening relationships between stakeholders and diverse partners.

Qualifications

What you will need:

• A minimum 12-15 years of experience in a marketing role
• Bachelor's degree required.
• A team player, always with a 'can do' attitude, collaborative and agile.
• Strategic with a hands-on attitude. Proven track record and expertise in marketing strategy, campaign planning and execution, covering both above and below the-line.
• Extensive experience of planning social media campaigns. Digital savvy is a must. 
• Solution and detail oriented in terms of time management, budgeting, and data analysis.
• Strong co-ordination and interpersonal skills with both external and internal stakeholders, including

agencies, clients (issuers & merchants) at both a country and regional level.

• Ownership and proactivity
• Strong business acumen with project management skills

What will also help:

Preferably from FMCG, technology, retail, advertising agency; MBA is a plus

Projects you will be a part of:

B2C: You'll have the opportunity to make an impact on marketing and branding projects, working with agencies as well as directly with consumers.

B2B: You'll be able to work with cross-functional teams and be part of the launch of our innovative solutions, not only for consumers, but also for businesses.

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.