Senior Marketing Manager

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

Team Summary 

The Visa team of Japan comprises of a highly motivated bunch of problem solvers who create impactful experiences for our clients. Here at Visa, we strive to excel with our partners via strong collaboration, we look to enable and inspire all players in the ecosystem to drive electronification of payments in the two markets.   

What a Senior Manager of Client Marketing does at Visa 

The individual will be delivering locally relevant marketing programs that deliver on Visa Japan’s Marketing objectives and driving brand preference through various marketing activities such as brand advertisement, product marketing, and cross border marketing. In addition, this position will support, leading marketing activities that would support new payment flows working closely with client and agencies. 

Key to Visa’s marketing agenda is the ability to use insight and data driven approach to identify business opportunity, drive Visa transactions, and grow revenues that helps transform Visa business through the planning and effective implementation & tracking of marketing strategies for Visa Brand, Products, Digital, and Promotion Partners across key stakeholders. This role also needs to collaborate with merchant and client marketing team to drive overall B2B2C success and VAS/VIK revenues. 

The Senior Manager for Consumer marketing will report to the Head of Consumer Marketing Japan. 

Key Responsibilities include: 

• Closely working with CRM, Product, Regional and Global team to implement integrated marketing plan to achieve agreed business goals and execution priorities. 
• Drive consumer marketing campaigns with key clients to support client business and Visa’s strategic prioirities 
• Serve as the brand & marketing steward, ensuring our brand is always presented in alignment with brand vision and purpose 
• Develop and deliver data-driven, multi-channel marketing & communication strategies in ways that resonate with our target audiences and achieve desired results 
• Develop and implement integrated marketing plans to support the agreed marketing strategies and achievement of business and brand objectives 
• Develop programs that integrate B2C and B2B approaches 
• Develop and maintain good agency relationships with inspiration, respect and mutual passion 
• Ensure full alignment with audit and compliance requirements 
• Oversee all administrative deliverables related to consumer marketing project management and VAS including but not limited to marketing approvals, procurement processes, contract management and VIK process management in full compliance with Visa’s policy and process. 
• Be responsible to oversee other marketing activities as assigned and upon business context and requirements. 

Why this is important to Visa 

Successfully handling this position will allow Visa to meaningfully support our clients and partners to excel in their marketing initiatives, hence, directly driving our common interest in stabilizing and growing clients’ and Visa’s businesses. 

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications

What you will need 

• Bachelor’s degree preferably Marketing/ Communications or equivalent 
• Post Graduate degree (Masters) preferred 
• Minimum 10 years of proven experience of related consumer & client marketing management, top-tier Financial, Payments, Technology or FMCG industry preferred – from client or agency’s side  
• Strong in marketing planning, communication execution, campaign performance tracking 
• Digital marketing experience will be an advantage  
• Exposure in consumer research (qualitative, quantitative)  
• Strong in analytical thinking, complex project management and budget management. 
• Passion for Visa business, technology innovation, with high energy and intelligence 
• Strong presentation, interpersonal, communication and negotiation abilities 
• Possess high learning agility 
• An independent individual, yet a reliable team player 
• Native-level proficiency in Japanese / Business-level English  

What will also help  

• Champion creativity, bold ideas, and new ways of doing things 
• Proactively seeks new ways of problem solving and collaboration  
• Innovates quickly when new information surfaces 
• Asks bold and stretching questions to challenge status-quo in a constructive manner  
• Actively engages in and promotes an environment of inclusion and diversity of thought 
• Solutions-focused and connects the dots to leverage the best of Visa’s assets and resources  
• Stakeholder management skills. Especially client-servicing skills, client-centricity mindset.  
• Superb communication skills. Communicates openly, honestly and respectfully 
• Demonstrates energy, openness, collaborative, and positive responses when tackling challenging, different views and perspectives and views complicated tasks as engaging or motivating. Strongly collaborates with Visa local and regional teams.  
• Quickly recovers from any setbacks and adapts quickly to changes in the environment  
• Stays current and up to date with latest innovation, digital trends, research, skills, and education/ development 
• An ability to work effectively in a matrix decision-making organization 
• Strong verbal and written presentation skills  

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.