Senior Manager, Go-to-Market (GTM) Alignment – B2B Marketing Center of Excellence

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

Visa is seeking a Senior Manager of Go-to-Market (GTM) Alignment to lead strategic projects related to how the B2B & Product Marketing organization supports go-to-market efforts – from strategic planning to sales content strategy – ensuring alignment between marketing, sales, and product to maximize impact and efficiency.

As a member of the Global B2B Center of Excellence (COE), you will help define the strategy, vision and tools for how B2B & Product Marketing supports Visa’s go-to-market strategy. By documenting and creating GTM planning frameworks, playbooks and best practices, you will help ensure the B2B & Product Marketing team is providing best-in-class support across Visa’s go-to-market initiatives. The ideal candidate will enjoy working independently and cross-functional with a keen eye for process improvement and the ability to collaborate across teams to scale our B2B marketing capabilities.

This global role partners closely with Global Product Marketing, Regional B2B Marketing, Global Steer Co, Product and Sales teams throughout the organization. It reports directly into the Director, Go-to-Market Alignment, Global B2B Center of Excellence (COE).

Key Responsibilities

• B2B Sales Content Strategy: Build, test and scale B2B sales content strategy including developing sales enablement tools, templates and a content governance model to ensure consistency, quality, and legal compliance across all sales content and ongoing optimization
• Strategic Planning: Lead defined GTM workstreams and initiatives, including the creation of planning templates, trackers, and rollout plans related to multi-year strategic planning with the Global Steer Co Committee
• GTM Optimization:
Assess and document Visa’s go-to-market approaches to identify best practices and opportunities for additional marketing support, ensuring alignment between marketing, sales, and product to maximize market impact and efficiency
• Marketing GTM Transformation: Support initiatives to elevate marketing capabilities related to go-to-market with an emphasis on the use of AI for continuous improvement and innovation.
• Champion COE Principles: Model transparency and a collaborative spirit to empower colleagues and foster a culture of shared success.

This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications
8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications

• 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
• 9–10 years of experience in B2B/Product Marketing, Sales or Business Operations, ideally within payments, financial services, fintech, SaaS, or digital/tech industries
• Familiarity with enterprise buying groups, sales cycles and multi-stakeholder GTM dynamics
• Strong project management & organization skills with success in managing complex projects in a dynamic, matrixed environments.
• Excellent storyteller with outstanding listening, verbal, and written communication skills.
• Exceptional interpersonal skills, with a proven ability to influence, build consensus, and foster alignment among a wide range of stakeholders.
• Strong analytical skills, with the ability to interpret large data sets, identify trends and translate insights into actionable strategies.

Additional Information

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 149,900 to 217,500 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.