Company Description
Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.
Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.
Job Description
Visa is seeking a passionate marketing specialist to support media functions in driving performance and insights across paid, earned, and owned media channels. This role involves optimize media campaigns, analyzing data, creating strategies, and collaborating with various teams. The ideal candidate will have experience in media planning and execution, data analysis, and cross-functional teamwork.
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The position is located in Cairo, Egypt and will report to the CEMEA Media Manager, contributing to the overall success of Visa's marketing initiatives.
Performance Measurement: Monitor, track, and analyze campaign performance across digital media platforms (e.g., Google Ads, TikTok, Meta, LinkedIn, Programmatic). Ensure that all metrics are accurately captured and reported, identifying trends, and making data-driven recommendations for campaign adjustments.
Data Analytics & Reporting: Build and maintain regular and ad hoc performance reports and dashboards using tools like Excel, Google Data Studio, Looker, or Power BI. Interpret complex data sets and translate them into actionable insights for stakeholders.
Tagging & Implementation: Support event tagging strategies (e.g., GA4, Floodlight, GTM) to ensure accurate campaign tracking and attribution. Setting up and maintaining tracking mechanisms to ensure precise data collection and analysis.
Insights & Optimization: Deliver insights that inform media strategy, investment decisions, and ongoing optimization recommendations. Identifying areas of improvement and implementing strategies to enhance campaign performance.
Collaboration: Work closely with media planners, creative teams, and external agencies to ensure data consistency and integrity.
Dashboarding: Design and update dashboards to provide a clear view of KPIs and marketing ROI. Creating user-friendly dashboards that effectively communicate key performance indicators and campaign outcomes.
This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.
Qualifications
- Bachelor’s degree in Marketing, Business, Analytics, or a related field.
- 3-4 years of experience in a media and marketing analytics
- Proficient in media platforms such as Google Ads, Meta Ads Manager, DV360, or similar.
- Strong knowledge of digital measurement frameworks and performance metrics.
- Experience with analytics platforms (GA4, Adobe Analytics) and tag management tools (GTM, Tealium).
- Advanced Excel and presentation skills
- Excellent analytical and problem-solving abilities.
- Strong communication and presentation skills.
Additional Information
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.