Overview & Responsibilities
At Paramount, the Marketing Analytics and Data Integration (MADI) team prototypes, builds, and scales data infrastructure and products; assesses, aggregates, and analyzes data! The MADI team crafts qualitative and quantitative-based narratives and insights, providing key partners with decision support, performance clarity, and business-driving recommendations.
The Business Intelligence Analyst will support cross-platform media attribution efforts by translating data to clear, actionable insights and recommendations using cross-platform attribution and media measurement tools! In this role, you will have the opportunity to collaborate multi-functionally to optimize media impact and increase return on ad spend.
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- Synthesize and analyze data to deliver data-driven insights and strategic recommendations that increase return on investment throughout the customer journey
- Find opportunities to improve current workflows to scale reporting and drive analytical capabilities forward
- Develop and maintain reporting and dashboards for internal marketing teams and external partners
- Lead multiple exciting projects, while anticipating solutions and maintaining deadlines
- Collaborate with Marketing and Media Activation teams to ensure campaign alignment
- Partner closely with the Marketing Data Management team, and deliver requirements to automate data sources and reporting
- Work with the Internal Data Science teams to further develop marketing analytics models
- Support ad hoc analysis to provide deeper and more granular insights into media performance
- Bachelor's degree and 2+ years of experience in digital marketing and analytics, web analytics, online media industry
- Experience extracting data from databases using SQL, as well as an understanding of data and systems infrastructures
- Media measurement experience (inclusive of web, native app, video measurement technology and standards)
- Expertise in analytical tools that support accurate data analysis, reporting, and visualization (Microsoft Office, Google Suite, Tableau, Looker Studio, R, Python)
- Experience using Google Cloud Platform (BigQuery)
- Experience using project management tools like those from Atlassian (JIRA, Confluence)
- A strong background in mathematics/statistics, with the ability to think critically
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Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world's biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming's other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.
ADDITIONAL INFORMATION
Hiring Salary Range: $85,600.00 - 112,000.00.
The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.
https://www.paramount.com/careers/benefits
Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.