At Vanguard, we're not just shaping conversations-we're shaping the future of investing. As a Social Media Content Strategist focused on Reddit and emerging communities, you'll be at the forefront of how we engage with audiences in authentic, human, and future-focused ways. You'll help us meet people where they are, with content that informs, inspires, and builds trust.
In this role, you will:
- Develop and execute content strategies tailored to Reddit and niche online communities.
- Write, edit, and format engaging posts, comments, and guides that reflect Vanguard's voice and values.
- Monitor trends and conversations to identify opportunities for meaningful engagement.
- Curate and amplify relevant content, including press coverage and thought leadership.
- Act as a subject matter expert and strategic partner to internal stakeholders.
- Build relationships with community members and influencers to foster trust and credibility.
- Collaborate across teams to ensure a consistent brand voice and visual identity.
- Manage stakeholder relationships and facilitate creative brainstorms, project updates, and feedback loops.
- Coordinate internal reviews and approvals to ensure timely, compliant publishing.
- Use platform best practices-like tagging, cross-posting, and community participation-to boost visibility and engagement.
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What it takes:
- 5+ years of experience in social media strategy, content creation, or community management.
- Deep understanding of Reddit culture and platform dynamics.
- Strong writing skills with a knack for clarity, tone, and audience resonance.
- Familiarity with SEO principles and keyword optimization.
- Experience with social media tools like Khoros, Meltwater, and Talkwalker.
- Comfort navigating regulated environments and adapting to change.
At Vanguard, we believe in work that matters. This is more than a job-it's a chance to make an impact, grow with purpose, and help redefine how a global investment leader shows up in the digital world.
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.
About Vanguard
At Vanguard, we don't just have a mission-we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.