Senior Program Manager & Transformation Leader

We are seeking a strategic and results-oriented Senior Program Manager to lead the critical integration to fully integrate the cross-functional enterprise team. This role is pivotal to Vanguard's mission of delivering deeply personalized, data-driven marketing experiences that resonate across digital and physical channels. As the Senior Program Manager, you drive enterprise-wide change by aligning marketing capabilities, data-driven strategies, and operational excellence to deliver personalized, scalable, and measurable client experiences. We're building a next-generation personalization capability that uses data, technology, and experimentation to deliver tailored experiences at scale across the investor journey.

Strategic Program Leadership & Business Transformation

• Develop multi-year transformation roadmap
• Design/optimize cross-functional operating model
• Manage a portfolio of high-impact initiatives aligned to enterprise strategy and measurable KPIs.
• Establish governance frameworks to prioritize, align, and accelerate cross-functional marketing efforts.

• Design and implement change strategies to drive adoption of new tools, processes, and ways of working.
• Conduct training and to validate new ways of working
• Improve operational efficiency through planning governance, campaign orchestration, and process standardization.
• Drive 100% technical and capability adoption across the enterprise to scale the impact of HyperPersonalization.
• Lead quarterly and annual planning cycles, managing cross functional dependencies to deliver high impact, personalized experiences that drive outcomes.

• Lead with an experimentation mindset to foster and scale experimentation as baseline expectation.
• Scale AI-driven personalization capabilities across channels using platforms like Adobe Experience Platform.
• Operationalize data-driven use cases through orchestration tools, SMS, push, and unified targeting strategies.
• Partner with Martech and Analytics to embed personalization into campaign workflows and audience strategy.

• 10+ years of experience in marketing transformation, program management, or go-to-market strategy within a complex, matrixed organization.
• Proven success leading enterprise-scale initiatives that integrate digital marketing, data analytics, and customer experience.
• Unique ability to build strong relationships and drive buy in and establish momentum for change.
• Innovative, AI driven mindset that inspires change.
• Deep understanding of AI-driven marketing, Martech platforms (e.g., Adobe Experience Platform), and customer lifecycle management.
• Strong business acumen with a track record of delivering revenue growth, operational efficiency, and improved customer engagement.
• Exceptional communication, stakeholder management, project management, and leadership skills.
• Experience managing large budgets and cross-functional teams.
• Passion for innovation, personalization, and client-centric marketing.