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Vanguard

Head of Digital Experience and Growth

Yesterday• Charlotte, NC

About the Role
We're hiring a visionary digital leader to drive the next evolution of our customer experience and digital acquisition strategy. This role leads a cross-functional team at the intersection of UX strategy, SEO and AI visibility, personalization, and experimentation. You'll be charged with transforming how we grow traffic, convert prospects, and deliver meaningful, user-first experiences across for our investors across digital channels.

As Head of Digital Experience & Growth, you will lead strategy and delivery for discovery, engagement, and optimization. You'll partner closely with peers in Product Management, Delivery & Operations, and Audience and Data Strategy to bring your vision to life across channels, accelerating personalized, measurable growth across channels.

What You'll Do

  • Define and lead the digital experience and growth strategy, integrating UX, SEO/GEO, and personalization into a unified roadmap
  • Manage a team of 20+, including people leaders, individual contributors, and vendor partners.
  • Drive acquisition and CX performance metrics (e.g., organic traffic, AI visibility, dCSAT, test-and-learn velocity)
  • Translate business goals into prioritized agile digital initiatives leveraging the double diamond framework
  • Leverage technologies and audience insights to unlock real-time personalization and orchestrated journeys
  • Stay ahead of search trends, GenAI/LLM evolution, and content discoverability
  • Serve as strategic thought partner to leaders across Marketing, Product, Technology, and Design
  • Influence senior stakeholders with strong narrative skills and strategic storytelling

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What You Bring

  • 10+ years in digital strategy, CX/UX leadership, or growth marketing; agency plus in-house experience highly preferred
  • Deep knowledge of SEO, UX, content strategy, omnichannel journeys, and experimentation frameworks; fluency in data-driven decision making
  • Familiarity with AI search, GenAI, and emerging customer journey models (e.g., chat agents, zero-click)
  • Strong communicator and persuasive storyteller; you craft strategy and gain cross-org buy-in
  • Fluent in Marketing technologies like Adobe Experience Platform, CDPs, AJO, working tools like Jira and Figma, and agile collaboration
  • Curious, collaborative, and customer-obsessed; you balance long-term vision with tactical delivery

Why This Role Matters
As AI, search, and digital behavior evolve fast, we need a leader who connects marketing, technology, and customer experience into cohesive, measurable strategies. You'll be a force-multiplier-building what's next in digital growth.

Special Factors

Sponsorship
Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission-we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

Client-provided location(s): Charlotte, NC, Malvern, PA
Job ID: Vanguard-169582
Employment Type: FULL_TIME
Posted: 2025-08-18T20:08:45

Perks and Benefits

  • Health and Wellness

    • FSA
    • HSA
    • Health Reimbursement Account
    • Fitness Subsidies
    • On-Site Gym
    • HSA With Employer Contribution
    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • Mental Health Benefits
    • Virtual Fitness Classes
    • Pet Insurance

  • Parental Benefits

    • Non-Birth Parent or Paternity Leave
    • Birth Parent or Maternity Leave
    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
    • Adoption Leave

  • Work Flexibility

    • Flexible Work Hours
    • Hybrid Work Opportunities

  • Office Life and Perks

    • Company Outings
    • Commuter Benefits Program
    • Casual Dress
    • Happy Hours
    • Snacks
    • Some Meals Provided
    • On-Site Cafeteria

  • Vacation and Time Off

    • Personal/Sick Days
    • Paid Holidays
    • Paid Vacation
    • Volunteer Time Off
    • Leave of Absence

  • Financial and Retirement

    • Relocation Assistance
    • Performance Bonus
    • 401(K) With Company Matching
    • 401(K)
    • Financial Counseling
    • Profit Sharing

  • Professional Development

    • Promote From Within
    • Mentor Program
    • Shadowing Opportunities
    • Access to Online Courses
    • Tuition Reimbursement
    • Internship Program
    • Lunch and Learns
    • Leadership Training Program

  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)

Company Videos

Hear directly from employees about what it is like to work at Vanguard.