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VP, GTM Business Applications

AT UKG
UKG

VP, GTM Business Applications

Remote

Company Overview

With 80,000 customers across 150 countries, UKG is the largest U.S.-based private software company in the world. And we're only getting started. Ready to bring your bold ideas and collaborative mindset to an organization that still has so much more to build and achieve? Read on.

At UKG, you get more than just a job. You get to work with purpose. Our team of U Krewers are on a mission to inspire every organization to become a great place to work through our award-winning HR technology built for all.

Here, we know that you're more than your work. That's why our benefits help you thrive personally and professionally, from wellness programs and tuition reimbursement to U Choose - a customizable expense reimbursement program that can be used for more than 200+ needs that best suit you and your family, from student loan repayment, to childcare, to pet insurance. Our inclusive culture, active and engaged employee resource groups, and caring leaders value every voice and support you in doing the best work of your career. If you're passionate about our purpose - people -then we can't wait to support whatever gives you purpose. We're united by purpose, inspired by you.

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About the Role:

The leader of GTM Business Applications is a key IT leadership role, responsible to lead the digital and technology strategy, architecture, implementation, and execution across the global sales, marketing, and renewals organizations. This senior leadership role serves as the bridge between business and technology, enabling scalable, data-driven Go-to-Market solutions through modern platforms and processes, and ensure the delivery of exceptional IT solutions across all regions.

Your Responsibilities:

Strategic Leadership

  • Develop and execute a comprehensive IT strategy aligned with go-to-market objectives and overall business goals.
  • Partner with GTM leadership (Sales and Marketing) to understand business requirements and translate them into technology solutions.
  • Establish technology roadmaps that support scalable growth and operational excellence.
  • Executive presence and acumen for navigating strategic discussions with executive business leadership.
  • Ability to bring insight, best practices, and feedback to strategic discussions.

Technology Solutions & Execution:

  • Focus on 'Simplify - Standardize - Scale' to drive technology solutions that enable flexibility, nimbleness and scale for the business.
  • Drive technology architecture and implementation of core GTM, sales, and marketing platforms (CRM, CPQ, MarTech, etc.)
  • Champion innovation through the evaluation and adoption of AI/ML, PLG tools, and automation within the GTM tech stack.
  • Lead the modernization of the application portfolio ensuring it is scalable and meets the evolving needs of the industry and business.
  • Deliver high-quality and impactful launches working cross-functionally across teams and ensure seamless integration across all products.

Digital Transformation Leadership

  • Spearhead the digital transformation initiatives that enhance operational effectiveness and drive revenue growth
  • Lead the transition from legacy systems to modern, cloud-native architectures
  • Drive the implementation of emerging technologies (AI, ML, automation)
  • Develop digital roadmaps that create competitive advantage

Integrations, Data & Architecture

  • Seamless integration between GTM systems and enterprise applications.
  • Design scalable architectures that seamlessly integrates mergers and acquisitions.
  • Evaluate, select, and implement new technologies that enhance GTM effectiveness.
  • Champion data-driven decision-making balancing innovation with standardization.
  • Ensure data integrity, security, reporting consistency, and compliance across GTM systems.

Change Management & Adoption

  • Lead organizational change management for new technology implementations
  • Drive technology adoption through training and enablement programs and create feedback loops for continuous improvement.
  • Foster a culture of innovation and continuous improvement. Encourage creativity and support initiatives that drive change and enhance business outcomes.

Planning & Portfolio Management

  • Manage technology roadmaps and investments aligned with business priorities.
  • Prioritize investments based on business impact and strategic alignment
  • Balance immediate needs with long-term platform investments.
  • Track and report on value realization from technology investments.

Stakeholder Partnership:

  • Partner with Sales, Marketing, and GTM leadership to define and deliver the GTM systems roadmap aligned with business priorities.
  • Build and maintain strong trusted relationships with key stakeholders, customers, and internal teams. Represent the company at industry events and forums.
  • Proactively identify opportunities to leverage technology to improve effectiveness, productivity, and engagement.
  • Ability to effectively articulate the right message to the right audience from the C-suite to individual team members.

Governance & Operational Excellence:

  • Establish and enforce IT governance processes ensuring compliance with security, data privacy, and other relevant regulations.
  • Supports periodic reviews by internal audit, compliance teams and other risk-related functions as required.
  • Fosters a culture of continuous improvement to improve quality, efficiency and standards across IT services.
  • Manage and monitor application risks, vulnerabilities, performance and identify areas for optimization.

Team & Talent Leadership

  • Drive agile transformation in technology delivery processes
  • Lead, mentor, and manage a diverse team of IT and technology professionals, fostering a culture of high performance, accountability, and innovation.
  • Foster a culture of innovation, collaboration, business centricity, customer obsession and continuous improvement.
  • Ensure the continuous development of team members by providing leadership training, career development, and succession planning.

About You:

  • 15+ years of IT leadership experience, with at least 5 years supporting GTM or revenue-facing functions.
  • Proven experience leading Salesforce CRM, CPQ (e.g., Apttus, Salesforce CPQ), and Marketing Automation ecosystems.
  • Experience in Q2C transformation, PLG infrastructure, or customer experience platforms is highly preferred.
  • Strong understanding of business processes across sales, marketing, customer success, and revenue operations.
  • Excellent stakeholder management skills with a track record of driving business-aligned technology outcomes.
  • Bachelor's degree in computer science, Engineering, or Business.
  • Business-first mindset with a passion for operational efficiency and experience.
  • Ability to operate at both strategic and executional levels.

Basic Qualifications:

  • 15+ years of IT leadership experience
  • Bachelor's Degree

Where we're going

UKG is on the cusp of something truly special. Worldwide, we already hold the #1 market share position for workforce management and the #2 position for human capital management. Tens of millions of frontline workers start and end their days with our software, with billions of shifts managed annually through UKG solutions today. Yet it's our AI-powered product portfolio designed to support customers of all sizes, industries, and geographies that will propel us into an even brighter tomorrow!

Equal Opportunity Employer

UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories. View The EEO Know Your Rights poster UKG participates in E-Verify. View the E-Verify posters here.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Disability Accommodation in the Application and Interview Process

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email UKGCareers@ukg.com.

The pay range for this position is $227k to $327k, however, base pay offered may vary depending on skills, experience, job-related knowledge and location. This position is also eligible for a short-term incentive and a long-term incentive as part of total compensation. Information about UKG's comprehensive benefits can be reviewed on our careers site at https://www.ukg.com/careers.

Job ID: ukg-893382694041
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Health Reimbursement Account
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • FSA With Employer Contribution
    • HSA
    • HSA With Employer Contribution
    • Fitness Subsidies
    • On-Site Gym
    • Virtual Fitness Classes
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Adoption Assistance Program
    • Family Support Resources
    • Adoption Leave
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Happy Hours
    • Company Outings
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Unlimited Paid Time Off
    • Paid Holidays
    • Personal/Sick Days
    • Volunteer Time Off
  • Financial and Retirement

    • 401(K) With Company Matching
    • Company Equity
    • Performance Bonus
    • Profit Sharing
  • Professional Development

    • Tuition Reimbursement
    • Mentor Program
    • Shadowing Opportunities
    • Access to Online Courses
    • Internship Program