Director, Product Marketing

Company Overview

With 80,000 customers across 150 countries, UKG is the largest U.S.-based private software company in the world. And we're only getting started. Ready to bring your bold ideas and collaborative mindset to an organization that still has so much more to build and achieve? Read on.

At UKG, you get more than just a job. You get to work with purpose. Our team of U Krewers are on a mission to inspire every organization to become a great place to work through our award-winning HR technology built for all.

Here, we know that you're more than your work. That's why our benefits help you thrive personally and professionally, from wellness programs and tuition reimbursement to U Choose - a customizable expense reimbursement program that can be used for more than 200+ needs that best suit you and your family, from student loan repayment, to childcare, to pet insurance. Our inclusive culture, active and engaged employee resource groups, and caring leaders value every voice and support you in doing the best work of your career. If you're passionate about our purpose - people -then we can't wait to support whatever gives you purpose. We're united by purpose, inspired by you.

We are seeking a strategic and visionary Director of Product Marketing to lead product marketing for UKG Ready. In this role, you will own the upstream product marketing strategy - defining positioning, messaging, and go-to-market strategies that differentiate UKG Ready in a competitive market. You will partner closely with Product Management, Sales, Marketing, and other cross-functional teams to ensure our offerings are compelling, well-understood, and aligned with customer needs.
You will lead a high-performing team of product marketers and work alongside a Manager of Product Marketing to drive impactful market insights, segment strategies, competitive analysis, and product launch excellence. This is a leadership role focused on building market-driven strategies - not just creating content - so we can win and grow in our target markets.
Key Responsibilities
• Market Strategy & Positioning
o Define the market strategy for UKG Ready, including target segments, buyer personas, archetypes, and competitive differentiation.
o Develop precise, compelling product positioning and messaging that resonates with key audiences and reinforces the UKG brand.
• Go-to-Market Leadership
o Lead strategic product launches from planning through execution, ensuring cross-functional alignment and measurable impact.
o Partner with Sales and Demand Generation to create effective sales enablement strategies, playbooks, and market narratives.
• Market Intelligence
o Lead market and competitive intelligence initiatives to inform product strategy and sales positioning.
o Translate insights into actionable recommendations for Product, Sales, and Executive leadership.
• Team Leadership & Development
o Manage and grow a team of product marketers, fostering a culture of collaboration, strategic thinking, and excellence.
o Mentor team members in upstream marketing skills such as market analysis, messaging frameworks, and strategic planning.
• Collaboration & Influence
o Work closely with Product Management to align product roadmaps with market opportunities.
o Serve as a key voice in the leadership team to ensure market perspective drives decision-making.
Qualifications
• 10+ years in product marketing or related roles, with at least 5 years in a leadership position.
• Proven track record of building and executing upstream product marketing strategies in a B2B SaaS environment.
• Strong background in market segmentation, competitive positioning, and go-to-market strategy.
• Exceptional leadership skills, with experience managing and developing high-performing teams.
• Excellent storytelling, communication, and presentation skills.
• Ability to influence at all levels of an organization, including executive leadership.
• HR technology or workforce management experience is a plus, but not required.
What We Value
• A strategic mindset with a bias for action.
• Curiosity and a passion for understanding markets, buyers, and competitive landscapes.
• A collaborative, team-first approach to leadership.
• The ability to balance big-picture strategy with execution excellence.
If you're a market-driven product marketing leader who thrives on defining strategy, shaping messaging, and leading teams to make an impact, we'd love to hear from you.